2016 State of Email Design

How marketers go from inspiration to email design to landing page

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Design gives structure, weight, and feeling to our messaging. As its own discipline, email design has unique limitations and considerations that marketers must master.

In the inaugural State of Email Design report, we take a detailed look at how marketers...

  • Search for email inspiration

  • Use brand guidelines

  • Approach to email design

  • Use various design elements

  • Use one-off email designs

  • A/B testing targets

  • Handle email redesign schedules

  • Manage landing page responsibilities

Use these results to benchmark your own email designs and design processes, identify opportunities for improvement, and use this report as evidence to argue for the need to experiment with new email approaches, elements, and tactics.