Why industry-leading brands choose Litmus over 250ok

We know every minute matters when it comes to creating great emails and our scalable, reliable solution is designed to fit your organization’s needs.
Litmus vs 250ok

Litmus makes it easy to streamline your email workflow and see results

Increase efficiency and productivity.

Speed up production with seamless integrations into top-tier ESPs, like Salesforce, Eloqua, Responsys and Marketo.
Technology and integrations

Simplify collaboration and reduce review cycles.

Centralize feedback and get approvals quickly by sharing access to email designs and HTML proofs directly with stakeholders.

Drive results and positive brand experiences.

Create campaigns that break through the noise, deliver the best ROI, and generate insights to strengthen future marketing.
Pre-send testing

Reinforce brand trust and security.

Keep data secure with separate subaccounts, customizable security rules, and insights gathered with no PII required.
Litmus Trust

Optimize email marketing performance.

Identify trends; optimize design, content, and testing; and enable better personalization across your marketing mix.
Analytics and insights

Partner with industry-leading experts.

Our Customer Success teams help you get the most from Litmus. And stay on top of trends with our research.
Litmus blog

Why choose Litmus over 250ok?

Save time and effort with a complete & seamless email workflow

Build, review, test, and analyze emails in a single view. Easily push changes across all Litmus features in one click to speed up production and ensure quality.

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Stay organized and customize your brand’s process

A centralized folder system makes finding and sorting email projects a breeze. Keep campaign development on track with due dates, statuses, and customizable task lists to ensure every process adheres to your brand’s specific needs.

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Test on the most up to date email clients and devices

Rest assured you’re testing on the most up-to-date email clients and devices. Litmus actively supports the widest variety of email clients and devices available for testing.

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Email previews that won’t slow you down

Speed up your email production process with email previews that render in seconds rather than minutes.

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Keep your account safe with advanced security features

Secure your email content with strict access control such as customizable password requirements.

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Easily manage teams with separate subaccounts

Gain complete visibility and control with separate subaccounts for each of your clients or teams.

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Join the list of major brands that trust Litmus.

Booking.com logo
Webmd logo
Hsbc logo
Oracle logo
Rakuten logo
Trello logo

Litmus has streamlined our email creation, testing, and review process, eliminating the back and forth of hopping between tools and saving us approximately 2-3 hours per email.

Andrea Goreczky

Email Development Specialist at Topgolf

Litmus is able to show us not only which email clients our customers are using and rendering across those email clients, but also things like geolocation engagement within the emails. It pays for itself in the long run in terms of ROI and uplift.

Stephanie McKay

Email Marketing and Personalization Manager at LuckyVitamin

We love how the platform is designed for enterprise-level agencies. We can have all of our clients in one place and easily and securely jump between accounts.

Adam MacDonald

Director of Campaign Management at DEG, Linked by Isobar

When it comes to testing email designs for rendering, Litmus is simply faster and more accurate than other services we’ve tried.

Alex Williams

VP Creative Director at Trendline Interactive

By relying on Litmus-tested, re-usable email modules rather than building emails from scratch, we—and our clients—save hours of production time for every email we send.

Dan Caro

Senior Director of Marketing Operations at Whereoware

Litmus has totally changed the way that we work at Zendesk. From the product to the customer service, you can feel that the whole company cares about making your email program better.

Lily Cardiner

Senior Email Marketing Strategist at Zendesk