EXECUTIVE SUMMARY

Why a Lack of Email Marketing Mistakes Is a Red Flag

Mistakes aren’t great, but not making any could be a sign of much bigger problems.

Mistakes are virtually unavoidable in the world of email marketing, where frequency is high, turnaround times are short, and complexity is growing. However, despite the outsized opportunity for mistakes, more than 50% of brands haven’t sent an apology email for an email marketing error in the past 12 months, according to Litmus’ 2018 State of Email Survey.

This Executive Summary explains why brands who aren’t sending apologies at least occasionally should potentially be very concerned rather than proud.

You will learn...

• How the strength of an email program’s quality assurance process affects mistakes
• How company culture impacts the remediation of email marketing errors
• About the relationship between email program innovation and mistakes

Download your copy to get full access to the data and advice that will help you create an email marketing program that makes fewer mistakes, but addresses them properly when they happen to ensure customers have the best experiences possible.