EXECUTIVE SUMMARY

How to Improve Email Review Cycles and Email Approvals

40% of brands suffer from email review and approval processes that either jeopardize quality by being too lax or jeopardize efficiency by being too burdensome. Here’s how to fix them.

Marketers spend 3.9 hours on average having an email reviewed and securing approval. That’s more time than they spend on design, development, or any other component of email production. Email approvals become a drain on time when there are too many or the wrong people involved. But there also is the other side of the spectrum—email approval processes that are too lax, jeopardizing quality and leaving room for errors.

This Executive Summary uses the findings of Litmus’ State of Email Survey of 3,000 marketers worldwide to better understand the factors and behaviors that cause email review processes to become problematic—and offer recommendations for fixes.

This Executive Summary will help you...

• Understand how an approval process that’s too lax or too burdensome can hurt your business
• Determine whether executives and non-marketing departments should be involved in email reviews
• Learn how to reduce last-minute changes to approved emails
• Understand how tools like Litmus Proof can help you streamline cumbersome review processes, improve collaboration, and cut production times

Download your copy to get full access to the data and advice that will help you create an email approval process that’s both effective and efficient, so you can get high-quality emails out the door, faster.