Leadership in Email Marketing

Company leadership doesn’t always understand email marketing well—and it’s vital that they do, since they determine budgets, set priorities, and establish key performance indicators. This is especially critical now as companies shift from email marketing as a standalone channel to email marketing as an integrated part of an omnichannel experience. We want to help.

Download executive briefs

The Email Marketing Leadership Series

Litmus has identified a number of important email marketing topics and assembled one-page, printer-friendly briefs that you can share with the leadership at your company.

  • Why Companies Are Investing More in Email Marketing
  • Why a Lack of Email Marketing Mistakes Is a Sign of Trouble
  • Why Bad Omnichannel Experiences May Be Slowing Your Email List Growth
  • The Approval Processes of Successful Email Marketing Programs
  • Staffing for Email Marketing Success

To download a zip file containing all of the briefs in our Email Marketing Leadership series, complete the following form…