NAMING TRACKING CODES
In order to generate your stats, you need to include our tracking code in your email. When your email is viewed by your subscribers, this tracking code will load an image from our servers. This enables us to discern what email client the recipient was using, and how they interacted with your email (printing, forwarding, deleting, and so on).
To get started, click ‘New Tracking Code’ on the Analytics tab within your Litmus account. You’ll be asked to name the code in Step 1:
ADD THE MERGE TAG AND TRACKING CODE TO YOUR EMAIL
Once you have named your campaign, you can move on to step 2, where you’ll receive your tracking code. To ensure your Tracking Code collects individual-level data, you’ll need to add a unique piece of subscriber data (merge tag) from your mailing software. While we recommend you use subscriber email address, you can use any unique identifier. You can use the drop-down menu to select the default merge tags at some popular ESPs, or enter your own in the box by selecting “Other”:
After you select your merge tag, you’ll need to copy and paste the tracking code into the bottom of your email template. A good place to put it is right before the closing