REPORT

2018 State of Email Workflows

A comprehensive look at how marketers plan, build, review, and send emails

Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce.

Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at every stage of the email creation process, and shows how you can optimize your workflows to get higher-quality emails out the door, faster.

In this report, you’ll learn how nearly 3,000 marketers:

• Plan their email content
• Allocate their time among tasks
• Use technology in their workflow
• Handle quality assurance
• Review and approve emails
• Send their emails
• Deal with email mistakes
• Use Litmus in their workflow

Use these results to benchmark your own process and identify opportunities for improvement, as well as leverage the report’s findings as evidence to make a compelling argument for more resources or process changes at your company.

Download your copy to get full access to the data and hands-on advice that will help you build a more effective email workflow in 2018.