The State of Email Engagement
We analyzed billions of email opens to find out when, where, and how people engage with email.
In email marketing, data means power. The better you understand your audience and how they engage with your email, the better you can fine-tune your email strategy and execution—and, ultimately, send better email.
We analyzed more than 10 billion—yes, that’s billion with a “B”—email opens tracked with email analytics in the past year to provide you with actionable insights into how the average subscriber engages with email. You will learn:
- When subscribers read email and how the most popular time differs by country and reading environment
- Where subscribers engage with email and how email client popularity impacts your email strategy and execution
- How long subscribers spend reading an email and how often they print and forward emails
Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program.