REPORT

The State of Email Analytics

Measuring up: Understand the email metrics brands track—and learn how they do it.

If you want to build a best-in-class email program, you need to understand what works and what doesn’t. And for that, you need the right data.

But what are the metrics you should be measuring? We analyzed insights from hundreds of email programs to understand how brands track email performance and what tools they use to get it done. You will learn:

  • Which email metrics brands track today—and which ones they’re looking to add to their dashboards soon
  • What third-party analytics tools your peers rely on to gain deeper subscriber-level insights
  • How deliverability tools affect visibility into blocks and blacklistings
  • How brands measure email ROI

Download your copy to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how you can bring your email performance tracking to the next level—because knowledge is power.

Download the report