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How to Recover from Email Marketing Mistakes

Made an email mistake? Don’t panic. Here’s a decision framework that helps you manage every email marketing error with grace.

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Email marketing mistakes are not a matter of “if,” but “when.”

Email is so complex, turn-around times so short, and frequencies so high that it’s impossible to avoid mistakes completely. The best you can hope for is to keep mistakes infrequent and small, and then to manage them quickly and recover with a degree of grace when they do happen.

In this report, we share a decision framework that will guide you to a response that’s appropriate for the error made, one that minimizes the impact of the mistake and avoids an overreaction that could make the situation worse.

We walk you through each step of the framework and share real-life stories of email marketing mishaps along the way.


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