Live Optimization Notebook: Welcome & Onboarding Emails

Learn how to build trust and create a great onboarding experience when you explore these welcome emails from your peers, along with our expert advice, feedback, and suggestions for improvement.

Creating effective welcome and onboarding emails is hard—and many of your peers are struggling with the very same challenge.

In this notebook, onboarding email expert Val Geisler and the Litmus team review welcome emails submitted by fellow email marketers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaigns.

You will learn:

  • How to make a good impression above the fold
  • Why focusing on the most valuable call-to-action helps declutter your message
  • How to create a clear content hierarchy so your email is easy to scan
  • Why defensive design and optimizing for image blocking is key for effective onboarding emails

We’re bringing the spirit of the highly popular Live Optimization sessions at our Litmus Live conferences directly to your desk with this report. Download your copy to get the tips and inspiration you need to take your welcome emails to the next level.

Download the report