Litmus Live Everywhere

Become a better marketer by putting email first in your marketing mix. Learn from industry experts all year long.

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We're Bringing Litmus Live to You

This year, Litmus Live is moving out of the conference venue and coming to you.
Hear from the Litmus team about the new, global Litmus Live Everywhere:

Here's What You Can Expect

This year, we're embracing the power of digital and bringing the magic of Litmus Live right to you. Join us for monthly sessions, during Litmus Live Week in September, or by getting Litmus-certified through our workshops.

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#LitmusLiveDay

Cost: Free

Shorter monthly sessions for practitioners and marketing leaders with online networking and resources to grow and evolve your email marketing program.

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#LitmusLiveWeek

Cost: Free

A full week of practical and inspiring talks from leading industry experts, the Litmus team, and the email community. All the magic of Litmus Live, online.

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#LitmusLiveWorkshops

Cost: Paid + Certification

Hands-on, in-depth workshops for designers, developers, and marketers—with the opportunity to earn Litmus certification and grow your career.

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Litmus Live Day

Join us every month for practical and inspiring sessions from industry experts.

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What is Litmus Live Day?

We're bringing the magic of Litmus Live to you. Join us—no matter where you are—for monthly sessions for practitioners and marketing leaders.

On the third Tuesday of each month, we'll be hosting sessions around key themes in the email industry to help you to level up your skills and lead your team to success. The best part? Litmus Live Day is free for everyone.

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What is Litmus Live Week?

Litmus Live Week is a week-long series of online events, with more opportunities than ever to learn from the email community.

Join us in September for keynotes from leading industry experts, sessions from the Litmus team and email professionals around the world, and conference favorites like Ask An Expert and Live Optimization. For free.

Interested in speaking at Litmus Live Week? Submit your session proposals now.

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What are Litmus Live Workshops?

Past attendees rave about our in-depth, hands-on workshops. This year, we're delivering them online every month.

And, for the first time ever, a limited number of attendees will have the opportunity to become Litmus-certified.

Learn more about Litmus Live Workshops.

Litmus Live Everywhere Schedule

Each month, we'll be tackling key themes email marketers need to understand to stay competitive.

Upcoming Events
July 2020: Understanding Email Technology and Tactics


Putting it simply, there’s a lot to choose from in the world of marketing technology. Not knowing what you need to support your team and marketing efforts can mean running the risk of allocating a limited budget into things that won’t help you achieve your goals. This month, we’re helping you with tips not only on how to find the right technology for your needs, but also a few methods to ensure you’re getting the most out of your current ESPs and marketing tech stack. These two 1-hour #LitmusLiveDay sessions are perfect for everyone who makes email happen at your organization.

Plus: We’re giving Litmus Live Day attendees an exclusive sneak peek at an exciting new addition coming soon to Litmus. Trust us, you won’t want to miss this—it cuts development and collaboration time by 75%!

Defining Cross-Team Collaboration Processes

Lauren Kremer, Litmus

Monday, July 20

10am - 12pm ET

Learn more about workshops
Using Email Design Systems

Jason Rodriguez, Litmus

Monday, July 20

12:00pm - 2:00pm ET

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5 Ways to Systematically Fix Your Tech Stack

Moni Oloyede, Sr. Marketing Operations Manager, Fidelis Cybersecurity

Session time: 11am - 12pm ET

Is your tech stack built well enough to prove the value of your business efforts? Most often the answer to this question is not just simply “No” but a resounding “NO”, as if the question itself is comical in nature. We are spending more on technology than ever before, yet we continue to struggle to yield the results promised by adopting all this technology. According to Vision Edge Marketing, 80% of marketers struggle to demonstrate the business value of Marketing. Why are we spending more, but getting less?

In this presentation, Moni will explain the approach you can take to properly examine the effectiveness of your stack. And then, based on that evaluation, outline how you can apply a 5-step approach to building a technology stack that properly functions for your business goals.


Going Dark: Simple Steps to Add Dark Mode to Your Email Campaigns

Alice Li, Principal Email Engineer, Litmus

Session time: 12pm - 1pm ET

More apps, operating systems, and email clients than ever are adding support for dark mode. But relatively few email marketers are following suit. Is it due to technical limitations? Audience expectations? Or something else?

In this presentation, Alice will dig into why more email marketers should embrace dark mode before teaching you how to add dark mode to your own campaigns. You’ll learn how to code and test dark mode emails, as well as how to work with your team to make designing and delivering dark mode assets easier than ever.

Tuesday, July 21

11am - 1pm ET

Register now

Free Online Sessions
August 2020: Embracing Collaboration in Email Marketing
Tuesday, August 18
September 2020: Litmus Live Week
September 14-18
October 2020: Planning for the Holidays
Tuesday, October 20
November 2020: Budgeting for Success
Tuesday, November 17
December 2020: Auditing Your Email Program
Tuesday, December 8

Register for Litmus Live Everywhere

Join us every month to learn how to put email first in your marketing mix.

Register now

 

Past Events
June 2020: Measuring Emails and Telling Stories With Data
Diving into (and Expanding on) Email Metrics

Lauren Kremer, Litmus

Monday, June 15

10am - 12pm ET

This workshop has ended.

Learn more about workshops
Building Interactive Emails with HTML, CSS, and AMP for Email

Jason Rodriguez, Litmus

Monday, June 15

12:00pm - 2:00pm ET

This workshop has ended.

Learn more about workshops
Using Data to Drive Personalized Email Templates

Anne Tomlin, Founder and Developer, Emails Y'all

All the data in the world is useless if you can't bring that data into your email templates. In this session, expert email developer Anne Tomlin will guide practitioners through the intricacies of designing and developing email templates with data-driven content in mind. Learn how to build campaigns with dynamic content and personalization as first-class citizens, whether its through HTML and CSS or your ESP's scripting language.

Session time: 11am - 12pm ET


Why No One is Reading Your Email: A Conversation with Scott Stratten

Scott Stratten, Best-Selling Author and President, UnMarketing

Data is dangerous in the wrong hands—or the wrong context. And, far too often, marketers focus on top-level metrics that don’t reveal the full picture. In this fireside chat with best-selling author Scott Stratten, you’ll learn why data deep dives are more telling and worth the effort, how a respect for measuring your audience honestly translates into brand loyalty and repeat customers, and why adaptability is vital for marketer leaders.

Session time: 12pm - 1pm ET

Tuesday, June 16

11am - 1pm ET

Watch the recording

May 2020: Future-Proofing Your Email Marketing
Learning From the Past to Inform the Future

Lauren Kremer, Litmus

Monday, May 18

10am - 12pm ET

This workshop has ended.

Learn more about workshops
Creating Responsive, Accessible, and Future-Proof Emails

Jason Rodriguez, Litmus

Monday, May 18

12:00pm - 2:00pm ET

This workshop has ended.

Learn more about workshops
Planning for Change With Email Design Systems

Jason Rodriguez, Litmus and Fabio Carneiro, Booking.com

See how fast-moving teams use email design systems to scale production, maintain consistency, and serve their subscribers even when outside factors force quick turnarounds and unexpected updates.

Session time: 11am - 12pm ET


Leading Marketing Through Change

Melissa Sargeant, Litmus, Noreen Allen, Bandwidth, Stacey Epstein, ServiceMax, Tricia Gellman, Drift, and Katy Jones, FoodLogiQ

Things are moving fast, and marketers are feeling the pressure to reallocate spend and shift priorities. Marketing leaders need to quickly adjust this year’s strategy, not to mention rethink how they lead and deploy teams, engage with customers, and manage their brands, marketing activities, spend, resources, and reputation. Learn how CMOs from Bandwidth, Drift, and ServiceMax are recalibrating their marketing strategies and plans to support their businesses through and coming out of a new normal.

Session time: 12pm - 1pm ET

Tuesday, May 19

11am - 1pm ET

Watch the recording
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Introducing The Email First Awards

New for 2020, we're highlighting the amazing work from the email marketing community with our first ever email awards. We'll be celebrating winners in 8 different categories and showcasing teams that drive positive business outcomes by putting email first.

Discover The Email First Awards
“Litmus Live is all about email. It’s where email nerds get together to discuss strategy, data, analytics, and design. So, if you love email—or it’s integral to your job—it should be on your list of must-go conferences.”
Kenda MacDonald, Automation Ninjas