Become a better email marketer with real-world advice, best practices & practical takeaways

Design · Code · Strategy · Planning · Workflow · Analytics

San Francisco

November 14-15, 2019

Park Central Hotel
San francisco illustration

Elevate your email strategy, process, design, and development

Join leading experts in San Francisco and learn the latest in email marketing. With sessions on everything from data-driven design to advanced personalization, improved workflows, and more, you’ll leave with dozens of ideas to improve the performance of your email campaigns.

Litmus Live San Francisco is over. Read all about it on the Litmus blog.

Learn email design, strategy, and development

With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!

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Stephanie mckay
Stephanie McKay
Senior Graphic Designer, DIA

“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”

Alex kelly
Not Just Pretty Numbers
Alex Kelly, MailChimp
Brenton anderson
Brenton Anderson
Email Dev, Southwest Airlines

“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”

Vicky ge 2
Experimenting with Personalization
Vicky Ge, Amazon
Kayla beck
Kayla Beck
Marketing Manager, Southwest Airlines

“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”

Patron Program

Partner with us for special projects and ticket giveaways to enhance the attendee experience.

Learn more
Chris francis
Chris Francis
Marketing Manager, Roche Diagnostics

“Really impressed. Best industry conference I have attended. Really practical take aways.”

Eric ross
Email Delivery—What a Process!
Eric Ross, Progressive Insurance
Kristin wark
Kristin Wark
RM Strategist, Intouch Solutions

“This much insight and nerd ♡ in all one place—cannot find that anywhere else.”

Erin emilyann
Using Preheaders and Emojis to Make a Memorable First Impression
Erin Alemdar & Emilyann Key, Whereoware
Aaron chamernik
Aaron Chamernik
UI/UX Dev, O’Reilly Auto

“Thanks to the Litmus team for all the time & effort for putting this event together! It was my first email conference and I am buzzing with ideas to bring back to my office.”

Conference venue & accommodations

The Park Central Hotel San Francisco serves as both the conference venue and hotel for attendees.

San francisco venue


Park Central Hotel San Francisco
50 3rd St
San Francisco, CA 94103
Phone: (415) 974-6400

In the heart of the city is Park Central San Francisco, a newly re-imagined hotel that blends an exceptional setting with superlative service. Located amid the vibrancy that defines the South of Market district, the central, four-star property is a short stroll to everything that makes San Francisco so beloved.

More venue info
San francisco hotel

Where to stay

Park Central Hotel San Francisco
50 3rd St
San Francisco, CA 94103
Phone: (415) 974-6400

A group rate is available for Litmus Live attendees. Visit the hotel website or call 1-415-974-6400 for booking assistance.


Litmus Live San Francisco features three optional pre-conference workshops, a half-day of general sessions, a full day of in-depth breakout sessions, community and speaker networking opportunities, and more.

Thursday - November 14, 2019 Morning Workshops Workshop pass(es) required to attend. Must be purchased with a conference ticket.
Registration + Breakfast (Workshop Attendees Only)
Understanding Email Design and Development

Jason Rodriguez, Community Evangelist at Litmus

Are you looking to expand your skills into email development? Learn the design and coding techniques needed to create, update, and optimize high-performing HTML emails.

More info

Understanding Email Design and Development is a deep dive into the principles and code behind robust, responsive, and high-performing email marketing campaigns. In this hands-on workshop, you’ll gain an understanding of the visual design techniques used to make engaging and accessible emails, as well as the tools, code, and process needed to develop effective email campaigns.

We'll cover:

  • How to design accessible, engaging email campaigns through the use of hierarchy, typography, layout, and imagery
  • The coding techniques used to craft responsive emails that work across email clients
  • The tools, processes, and resources professionals use to design, develop, and test modern HTML email marketing campaigns

This interactive workshop will move between lectures, open discussions, and hands-on design projects to give you an understanding of how to create professional email campaigns. You’ll leave with a foundational skills that can be applied to any email campaign, along with code examples, tool recommendations, and resources to help you create better emails when you get back to your desk. This workshop is perfect for anyone new to designing and coding HTML emails, as well as more experienced email marketers and designers that want to learn the latest in HTML and CSS for the inbox.

About your workshop host:
Jason is the Community Evangelist at Litmus. He is the author of three books on email marketing, design, and development and frequently speaks at industry events. At Litmus, he helps customers and the email community send better, more effective email campaigns.
From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns

Logan Baird, Professional Services Team Manager at Campaign Monitor

Learn how to increase conversions and reduce churn by creating more personalized, strategic onboarding, drip, and re-engagement campaigns.

More info

There is more to KPIs than open and click rates. Email has a major impact on converting trial users into paid accounts and turning one time buyers into subscribers. And that’s just the starting point. Email campaigns, when done correctly, can also keep those converted customers as customers for life. In this workshop, you’ll learn what campaigns you need to put in place, how to build them, who to send them to, and, most importantly, how to know what should go into them.

We'll cover:

  • The what, why, when, and how of crafting email campaigns that address the needs of your customers at the exact right time
  • The customer research technique every email marketer needs in their back pocket
  • How to write conversion-focused email copy when you aren’t a highly trained copywriter

Email is an interactive communication medium and this workshop is no different. Be prepared for part lecture, part group discussion, and plenty of takeaways. When you walk away from our time together, you’ll have hands-on experience you can take back to your team and use to impress your leadership. Packed with worksheets, checklists, and resources, this workshop is designed for anyone interested in contributing to increased conversions and/or reducing churn through email (hint: that’s you).

About your workshop host:
Strongly maternal potty mouth, incorrigible #emailgeek and Professional Services Team Manager for Campaign Monitor. Deeply committed to cats, dancing, and working to make email marketing as humane and relational we are able.
Getting Started with Interactive Emails

Alice Li, Principal Email Engineer at Litmus

A deep dive into the principles behind interactive emails, with a focus on progressively enhancing campaigns while providing fallbacks for every inbox.

More info

Getting Started with Interactive Emails will arm developers with the basic tools to get started on adding their own interactive effects to email while making sure all their email clients are covered with solid fallbacks.

We'll cover:

  • Simple progressive enhancements to add interactivity to any existing email
  • Understanding advanced CSS pseudo-selectors for next-level hover effects
  • When and how to use CSS animation in email
  • A breakdown of how the punched-card checkbox method works to create a simple interactive carousel
  • Fallback tactics for your interactivity
  • A high-level overview of how to get started working in Google’s AMP4Email

Attendees will take away hands-on coding experience, inspiration and coded examples for varying levels of interactivity, conditional-statement strategies for dealing with Outlook where interactivity isn’t supported, coded frameworks for fallbacks, and a basic workflow of how to plan for interactivity in their emails.

About your workshop host:
Alice Li is the Principal Email Engineer at Litmus, having worked in email development since 2007. She has focused on innovating and teaching all things email code during her tenures at Epsilon, Responsys/Oracle, and Shutterstock; and now remains a passionate evangelist for interactive and accessible emails at Litmus. When she's not working on emails, you can find Alice in a karaoke lounge, crushing opponents at ping pong, or painting something to justify her BFA.
Thursday - November 14, 2019 Conference Day 1: General Sessions
General Conference Registration
Welcome + Opening Remarks
Using Emotional Intelligence to Achieve Email Marketing Zen

Kait Creamer, Scaled Agile

More info

Email geeks work hard to be the experts in our field, so it can be tough to feel torn between serving internal leadership versus what subscribers want. But with more emotional intelligence, we can effectively serve both, streamline our own workflows, and feel really good about it throughout the process. We’ll cover tactics like listening to understand, giving before you get, and using data to support or challenge a perspective. You’ll come away with new skills and ideas to put your EQ to work.

Empathy, Privacy, and Future-Proofing Your Subscriber Data

Phil Herbert, Phil Herbert Consulting

More info

How do email marketers handle the new realities of regulatory frameworks, customer privacy concerns, and the needs of our own businesses to create lasting, durable email programs? How do you measure the value of things like trust, transparency, and brand equity? In this session, we’ll look to answer those questions and more, while looking at how to build safe, usable data structures and preference centers that are useful to both subscribers and your business.

Live Optimization

A fun and fast-paced session where we crowd source email marketing and design feedback directly from the Litmus Live audience. See your email on the big screen while experts offer practical advice live on stage with the help of Litmus Live attendees.

How Net Conversion Rate Improves Prioritization, Investment, and Experience

Andy Li, LinkedIn

More info

There are a lot of things to track in email. Beyond opens and clicks, email is the gatekeeper for understanding conversions and it’s important to understand what impact email has on your overall marketing goals. In this session, we’ll see how LinkedIn thinks about email metrics and puts Net Conversion Rate (NCR) to work to prioritize email content and invest in creating better experiences for their subscribers.

The Evolution of the Inbox: From Subject Lines to Annotations and More

Brian Sisolak, PeakInbox

More info

The inbox has lagged behind in innovation and has typically not been a place where we’ve had a lot of valuable options as email marketers. . . Still, it is the gatekeeper to your opens, clicks and ultimately conversions; and, as it evolves, we are starting to see ways that new inbox strategies can help create success. This talk will look back at the evolution of the inbox, where we are today, and what new tools like Annotations mean for your brand. While it may seem boring at first glance, the inbox is becoming a springboard for interactions and the new place to express your brand’s visual identity and value to subscribers.

How Litmus is Rethinking the Email Workflow

Alice Li, Matt Gore & Rich Yu, Litmus

More info

Over the last few years, the team at Litmus has spent thousands of hours researching the email production process, how others think about email success, and the tools used to excel at email marketing. At the same time, we’ve taken a critical look at our own email team, process, and strategy. In this session, the Litmus team will walk you through how we redefined email’s role in our own marketing practice, how that worked its way into the Litmus product, and how customers are using Litmus as the solution for putting email first, empowering subscribers and growing their business as a result.

After Party

Join the Litmus team and fellow conference-goers for drinks, snacks, and fun. The party starts immediately following the conference.

Friday - November 15, 2019 Conference Day 2: Breakout Sessions
30 Email Best Practices in 30 Minutes

Veda Kumarjiguda & Rachel Boyles, Salesforce

More info

This session will cover email marketing best practices through three different personas within an organization (individual contributor, manager, Vp/C Suite). As many teams cite being siloed as what’s stopping them from adding advanced strategies, aligning around foundational best practices leads to improved collaboration and agility. Our best practices will range from design to deliverability to strategy, but can we cover them all before the timer runs out? Join us for 30 best practices and 3 activities you can implement tomorrow to increase and improve collaboration throughout your organization.

The Magic of Image Hyper-Personalization

Ryan Field, Purdys Chocolatier

More info

We all know that personalization should be more than just, “Hi FIRSTNAME”. With all the technology and solutions we have today, there are myriad ways to surprise and delight your customers, especially when using visuals in a campaign. In this talk, we’ll take a look at creating fun countdown timers, unique ways of personalizing images, and how to set things up yourself so that you, too, can create more personalized, exciting experiences for your subscribers.

If no one uses an email design system, did it ever really exist?

Crystal Ledesma, Zillow

More info

There’s nothing quite like the day you launch your email design system. But, far too often, promises of improved workflows are left unfulfilled as design systems are abandoned in the face of every day work. An email design system is a tool, and like any new tool, your team needs support and guidance to ensure long-term adoption and success. This session will cover strategies you can use to get over the hump and foster widespread, long-term adoption amongst your team.

Email for the Future

Jon Harmer, Google

More info

More than 270B emails are sent each day. Gmail recently added support for dynamic content within email by using the fast and secure AMP framework, enabling emails to provide more engaging, interactive and actionable user experiences. Dynamic mail is a new innovation that allows email senders to create emails that deliver real-time information and allows consumers to take interactive actions directly within the email. In this session, Jon Harmer from the Gmail team, will walk through how you can take advantage of dynamic content to engage audiences in new, interactive ways.

Improving Email Onboarding Using Jobs To Be Done

Logan Baird, Campaign Monitor

More info

When thinking through email onboarding, it’s easy to focus on the product or service itself. “Look at our cool features! We help you do XYZ activity, but better!” This is a recipe for getting lost in the noise. Instead, capturing your customer’s attention requires focusing on her ultimate motivation (“job to be done”), which is to transform her current life-situation into a preferred one. And you’ll want to help her build a new habit – the one of using your product. After this talk, you’ll walk away with an understanding of how the ‘jobs-to-be-done’ theory helps email marketers create effective email onboarding — and a proven, step-by-step process for uncovering your best customers’ ‘job-to-be-done’.

Effective Storytelling with Data Visualization

Heidi Olsen, Bumped

More info

Email marketers have more data than ever when it comes to subscribers. That doesn’t mean we’re putting it to work, though. By innovating how we think about data and, more importantly, present that data to subscribers, we can tell effective stories that inspire subscribers to engage with us. In this session, we’ll walk through various datasets and how they can be leveraged through visual design, HTML, and CSS to create more innovative emails for our subscribers.

Live Optimization

A fun and fast-paced session where we crowd source email marketing and design feedback directly from the Litmus Live audience. See your email on the big screen while experts offer practical advice live on stage with the help of Litmus Live attendees.

The Email Trends That Matter in 2019

Matt Helbig, Really Good Emails

More info

There are a lot of trends out there. Not all of them worth your time. Unfortunately, it's hard to figure out which trends are actually important to email marketers. Enter Really Good Emails. In this session, Matt Helbig from Really Good Emails will share the email marketing trends that really matter in 2019, learned from analyzing the thousands of campaigns that hit the Really Good Emails inbox.

A Deep Dive into Interactive Forms

Mark Robbins, Salesforce

More info

Interactive email has become more prevalent, giving marketers and email developers yet another tool in their belt. How can interactive email go beyond the flash and drive meaningful results? In this session we will study interactive forms in more depth, including; why and when should they be used, best practices for implementing them, the environments they work in, known bugs and how to address them, how to target support, and what it means for accessibility in email. Join us as we dive into both the strategic and the technical aspects of interactive forms in email.

AMP in the Wild

Seth Weisfeld, Pinterest

More info

Google’s AMP4Email has been on the tip of everyone’s tongue since its announcement last year. We even talked about what it might mean for email designers during The Great Interactivity Debate at Litmus Live 2018. This year, one of our original panelists and member of AMP4Email’s early adopter program is back to discuss AMP after using it in production for longer than (pretty much) anyone else. Join Seth Weisfeld as he dives into how AMP has been driving innovation for Pinterest and how email marketers can leverage AMP for their own email programs.

Scalable UX for a Global Market

Kettil Valdez Öunpuu, Indeed

More info

Building a lot of emails is one thing. Scaling campaigns across a global market is an entirely different challenge, especially while maintaining high standards for user experience and accessibility. In this session, we’ll explore the process of aligning a subscriber’s experience with accessibility best practices, working through potential issues and solutions, on the road to scaling campaigns to truly global audiences.

Deliverability Demystified: Past, Present, and Future

Udeme Ukutt, Email Deliverability Thought Leader

More info

We all know how important deliverability is, but few people truly understand what goes on under the hood when an email gets sent. By exploring deliverability’s past, we can better understand all those scary words like blacklists, authentication, reputation, legislation, and more! Not to mention the boatload of acronyms that come along for the ride… Once we do that, we can see where deliverability is today and where it might go in the future, all while helping ensure that our campaigns get to where they need to be: our subscriber’s inbox.

Building Email Design Systems with Baby Steps

Ted Goas, Stack Overflow

More info

Design systems, eh? It’s a topic on every team’s mind (or should be). This session isn’t about convincing you that you need one, it’s all about taking those first few steps towards actually building one. In this session, we’ll look at Stack Overflow’s path to email design system adoption, with a focus on the tools needed to take your email development process from one-off to scalable, without the need for complex tooling, the latest frameworks, or massive amounts of time that none of us have.

Ask An Expert + Networking

Get 1:1 time with speakers and industry experts to ask questions and get advice. Attendees will also have an opportunity to join small group networking tables to meet other users of common ESPs and peers in their industry.

How to Work With People

Sarah Esterman, Webflow

More info

Working with people is hard. Differences in communication styles, competing priorities, and varying levels of soft skill skills can make doing work alongside other humans difficult and often frustrating. We all come to work with our own (sometimes strong) personalities, life experiences, and values—all of which impact how we act in the workplace, who we trust, and how we treat each other. And yet, whether you work on a team of two or 200 (or even if you work for yourself), it’s inevitable that you will at some point have to work with someone else to get a project done. In this session, we’ll talk through tactical tips and strategies for working with other people—whether you like them or not—that can help make getting the job done smoother, less stressful, and more enjoyable for all involved.

Wrap + Farewell

City-by-City Comparison

Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.

London illustration


Boston illustration


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San Francisco

Event Date August 20, 2019 October 9-11, 2019 November 14-15, 2019
Event Venue Etc.venues 155 Bishopsgate Westin Copley Place Park Central Hotel
Days of Content 1 2 1.5
Workshops 0 4 3
Number of Attendees 250 475 350

That's a wrap for 2019! Sign up below for updates about Litmus Live 2020.

“Litmus Live is all about email. It’s where email nerds get together to discuss strategy, data, analytics, and design. So, if you love email—or it’s integral to your job—it should be on your list of must go conferences.”
Kenda MacDonald, Automation Ninjas