Become a better email marketer with real-world advice, best practices & practical takeaways

Design · Code · Strategy · Planning · Workflow · Analytics

San Francisco

November 8-9, 2018

Park Central Hotel
San francisco illustration

Elevate your email strategy, process, design, and development

Join leading experts in San Francisco and learn the latest in email marketing. With sessions on everything from data-driven design to advanced personalization, improved workflows, and more, you’ll leave with dozens of ideas to improve the performance of your email campaigns.

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“Useful, real-world content”

96% of attendees said they'd attend Litmus Live again, and 99% would recommend Litmus Live to a friend

 

Learn email design, strategy, and development

With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!

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Convince your boss and make your case to attend the best email marketing conference of the year with our customizable Justify Your Trip guide

3

cities

1000+

attendees

Stephanie mckay
Stephanie McKay
Senior Graphic Designer, DIA

“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”

Alex kelly
Not Just Pretty Numbers
Alex Kelly, MailChimp
Brenton anderson
Brenton Anderson
Email Dev, Southwest Airlines

“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”

Vicky ge 2
Experimenting with Personalization
Vicky Ge, Amazon
Kayla beck
Kayla Beck
Marketing Manager, Southwest Airlines

“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”

Patron Program

Partner with us for special projects and ticket giveaways to enhance the attendee experience.

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Chris francis
Chris Francis
Marketing Manager, Roche Diagnostics

“Really impressed. Best industry conference I have attended. Really practical take aways.”

Eric ross
Email Delivery—What a Process!
Eric Ross, Progressive Insurance
Kristin wark
Kristin Wark
RM Strategist, Intouch Solutions

“This much insight and nerd ♡ in all one place—cannot find that anywhere else.”

Erin emilyann
Using Preheaders and Emojis to Make a Memorable First Impression
Erin Alemdar & Emilyann Key, Whereoware
Aaron chamernik
Aaron Chamernik
UI/UX Dev, O’Reilly Auto

“Thanks to the Litmus team for all the time & effort for putting this event together! It was my first email conference and I am buzzing with ideas to bring back to my office.”

Conference venue & accommodations

The Park Central Hotel San Francisco serves as both the conference venue and hotel for attendees.

San francisco venue

Location

Park Central Hotel San Francisco
50 3rd St
San Francisco, CA 94103
Phone: (415) 974-6400

In the heart of the city is Park Central San Francisco, a newly re-imagined hotel that blends an exceptional setting with superlative service. Located amid the vibrancy that defines the South of Market district, the central, four-star property is a short stroll to everything that makes San Francisco so beloved.

More venue info
San francisco hotel

Where to stay

Park Central Hotel San Francisco
50 3rd St
San Francisco, CA 94103
Phone: (415) 974-6400

The Park Central Hotel is offering attendees rooms at the reduced rate of $329 (plus taxes and fees) per night. The group rate is valid until October 23rd and is subject to availability. Book online or call (415) 974-6400 and mention Litmus Live to receive the discounted rate.

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Agenda

Litmus Live San Francisco features three optional pre-conference workshops, a half-day of general sessions, a full day of in-depth breakout sessions, community and speaker networking opportunities, and more. We’re still working on the agenda, but here’s what you can expect.

Thursday - November 8, 2018 Morning Workshops * Requires purchase of workshop pass(es) to attend.
Registration + Breakfast (Workshop Attendees Only)
7:30-8:00am
Advanced Responsive Email and Layouts

Kevin Mandeville, Freelance Email Developer

A deep dive into the state of responsive email, advanced layout and structural techniques, common layout patterns, and more.

More info

Ensuring you deliver an experience optimized for mobile subscribers is incredibly important. Studies have shown that responsive email design results in a 15% increase in unique clicks for mobile users and 80% of subscribers delete an email if it doesn’t look good on their mobile device.

We'll review the state of responsive email and cover advanced layout and structural techniques. You'll learn the pros and cons to each approach from development and testing time to maintainability as well as the hacks at your disposal to tackle each technique.

The following layout and structure techniques will be covered:

  • Hybrid/spongy technique
  • Three table-cell technique
  • Fab four technique
  • Display table method
  • Table-less method

We’ll build a simple email with common layout patterns using the techniques listed above. You'll walk away with a mastery of advanced layout methods along with the knowledge of how to decide which layout techniques work best for you and when to use them.

This workshop is for you if...

  • You have solid knowledge of HTML and CSS and at least a basic understanding of media queries.
  • You’re having trouble getting your emails to be responsive across all email clients and apps, especially quirky ones like Gmail App IMAP that don’t support media queries.
  • You are having a hard time wrapping your head around advanced layout structures and techniques for responsive email—or aren’t sure where to begin.
  • You’re looking to improve your layout structure for better maintainability, faster development, and quicker scale amongst your entire team.

Requirements:

  • This is a hands-on workshop where you'll be live coding an email template in all of the various layout approaches. Be prepared to bring a laptop and get your hands dirty with code!
  • Prerequisite knowledge and comfort with fundamental HTML and CSS. This workshop isn’t designed for beginners, but for intermediate to advanced attendees who are seeking to level-up their layout structure.
About your workshop host:
Kevin Mandeville is a Product Manager and resident email design expert at Litmus. Coming from a web design background, Kevin is an email design convert and loves hacking HTML emails into doing things people don’t expect them to do. He has pushed the boundaries of what’s possible in HTML email by incorporating .HTML5 video background, hidden golden ticket searches, and award-winning live Twitter feeds. He is also the co-host of The Email Design Podcast.
8:00am-12:00pm
Reinvent Your Email Workflow

Jaina Mistry, Email Marketing Specialist at Litmus

Benchmark your workflow against best practices and understand the components that make up an efficient email process.

More info

Your workflow is an expression of the investment you make in every email—and is a predictor of email program success. Yet only half of brands consistently use a content calendar and 46% never create an email brief, even for important or complex emails. Creating a high-performing email requires time, the right resources, and a solid email workflow—whether you’re a team of one or many.

Use this workshop to benchmark your workflow against Litmus research, best practices, and insights from industry experts and understand the components that make up a great email workflow. Register your team for this unique opportunity to participate in interactive roundtable discussions that will reveal:

  • Critical steps in the process of crafting an email from planning and conception through deployment—and onto analysis
  • Tools, tactics, and advice for creating an optimal email workflow
  • Strategies for improving collaboration between roles and departments
  • How the right workflow can improve visibility into email strategy, performance, deliverability, and more

This workshop is perfect for individuals and teams who are ready to take a critical look at their email workflow, identify pain points, and repair inefficiencies. While we will touch on some email development aspects of the email workflow, technical knowledge is not a prior requirement.

About your workshop host:
Jaina Mistry is an email marketing specialist with nearly 10 years experience in development, design, and strategy.
8:00am-12:00pm
Building an Email Marketing Competitive Advantage

Chad S. White, Research Director at Litmus

Learn how to give your email program a strategic advantage.

More info

Is your strategic email marketing plan actually giving you a strategic advantage? If you’re not focused on the right tactics and growth strategies, it’s probably not.

Based on Litmus surveys of thousands of email marketers, we’ve identified the email activities that generate the highest competitive advantage.

In this workshop, you’ll:

  • Learn about Golden Email Opportunities that offer high value-to-risk ratios
  • Explore opportunities among niche, developing, and mainstream tactics and tools
  • Get detailed actionable advice on how to get the most out of each of those opportunities
  • Develop an individualized plan to improve your brand’s email program

This workshop is perfect for email marketers, managers, directors, and chief marketing officers who are looking to develop a stronger strategic plan for their email program.

About your workshop host:
Chad S. White is the author of “Email Marketing Rules” and more than 3,000 posts and articles about email marketing trends and best practices. Prior to Litmus, he served as lead email marketing researcher at three of the largest email service providers—Salesforce, ExactTarget, and Responsys. He is the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year.
8:00am-12:00pm
Thursday - November 8, 2018 Conference Day 1: General Sessions
General Conference Registration
12:00-1:00pm
Welcome + Opening Remarks
1:00-1:15pm
The Role of Email in Successful Omnichannel Marketing Programs

Lauren Kremer, Marketing Lead at ProQuest

1:15-1:45pm
Better Email Onboarding Through Strategy, Testing, and Experimentation

Chris Kaundart, Email Marketing Manager at Atlassian

1:45-2:15pm
Break
2:15-2:30pm
Live Optimization

Conference attendees will have an opportunity to participate in this fun and fast-paced session packed with A/B testing suggestions, quick wins, and optimization tips. Experts from Litmus will lead the discussion, crowdsourcing advice and best practices to take back to the office.

2:30-3:15pm
A Framework for Rapid Email Experimentation

Rian Lemmer, Staff Business Analyst at Intuit

Kate Tinklenberg, Senior Business Analyst and Innovation Catalyst at Intuit

3:15-3:45pm
How Pinterest Moved from Curation to Automation

Seth Weisfeld, PM, Growth Marketing at Pinterest

3:45-4:15pm
Break
4:15-4:30pm
Guide Your Team with an Email Playbook

Shannon Crabill, Senior Email Developer at T. Rowe Price

3:45-4:15pm
Session Description Coming Soon
5:00-5:40pm
After Party

Join the Litmus team and fellow conference-goers for drinks, snacks, and fun. The party starts immediately following the conference.

6:00-9:00pm
Friday - November 9, 2018 Conference Day 2: Breakout Sessions
Breakfast
8:00-9:00am
Tackling Your Busy Season with Forecasting, Strategy, Testing, and Teamwork

Phil Irvine, Director, CRM at Bouqs


Better Emails, Faster with Email Design Systems

Crystal Ledesma, Visual Designer and Developer, Email at Zillow

9:00-9:30am
Break
9:30-9:40am
How We Transitioned 12 Million Records to a New ESP in 8 Weeks

Micaela Wright, Associate Manager of Digital Marketing at Lucidchart


Demystifying APIs for Better Email Programs

Heidi Olsen, Senior Front End Engineer at Bumped

9:40-10:10am
Break
10:10-10:30am
Letting Robots Guide the Way: Using Machine Learning Algorithms for Targeting

Emily Childers, Senior Marketing Manager at Credit Karma


How to Build a Better Email QA Process

Nathan Stack, Director, Quality Assurance at RAPP

10:30-11:00am
Break
11:10-11:20am
Live Optimization

Conference attendees will have an opportunity to participate in this fun and fast-paced session packed with A/B testing suggestions, quick wins, and optimization tips. Experts from Litmus will lead the discussion, crowdsourcing advice and best practices to take back to the office.

11:20-12:00pm
Lunch
12:00-1:15pm
Copywriting & Content Creation in Heavily-Regulated Industries

Sarah Esterman, Director, Digital Marketing at Bumped


Driving Personalization with Modular Design

Jeffrey Hoffman, Email Developer at Inkceptional

1:15-1:45pm
Break
1:45-2:00pm
How to Send More Effective Operational Emails

Christine Borgia, Director, Digital Messaging at Capital One


The Great Interactivity Debate

Jason Rodriguez, Community & Product Evangelist at Litmus

2:00-2:30pm
Break
2:30-2:40pm
Driving Downstream Funnel Metrics with A/B Testing

Lindsay Brothers, Product Manager at Indeed


Using Email Scripting for Engaging Dynamic Campaigns

Nick Goldsberry, Solutions Architect at Levementum

2:40-3:10pm
Ask An Expert + Networking

Get 1:1 time with speakers and industry experts to ask questions and get advice. Attendees will also have an opportunity to join small group networking tables to meet other users of common ESPs and peers in their industry.

3:10-4:00pm
Keeping Up With Customers After the Inbox Closes

Annemarie Dooling, Wall Street Journal

4:00-4:30pm
Wrap + Farewell
4:30-4:45pm

City-by-City Comparison

Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.

London illustration

London

Boston illustration

Boston

San francisco illustration

San Francisco

Event Date August 21, 2018 September 17-19, 2018 November 8-9, 2018
Event Venue Etc.venues 155 Bishopsgate Westin Copley Place Park Central Hotel
Days of Content 1 2 1.5
Workshops 0 4 3
Number of Attendees 250 475 350

Thank you to our 2018 patrons

See the industry partners that are supporting the Litmus Live community this year:

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Elevate your email strategy, process, design, and development at Litmus Live.
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