Litmus Live Everywhere
Understanding Email Technology & Tactics
This year, we're embracing the power of digital and bringing the magic of Litmus Live right to you.
Join us July 21st for #LitmusLiveDay, where we're focusing on email technology and tactics–demystifying marketing technology, providing ways to review your current platforms, and ensuring you’re getting the most from your investment.
Register once and get free access to every monthly Litmus Live Day in 2020 and Litmus Live Week in September.
Putting it simply, there’s a lot to choose from in the world of marketing technology. Without knowing what you need to support your team and marketing efforts can mean running the risk of allocating a limited budget into things that won’t help you achieve your goals. This month, we’re helping you with tips not only on how to find the right technology for your needs, but also a few methods to ensure you’re getting the most out of your current ESPs and marketing tech stack. These two 1-hour sessions are perfect for everyone who makes email happen at your organization.
Plus: We’re giving Litmus Live Day attendees an exclusive sneak peek at an exciting new addition coming soon to Litmus. Trust us, you won’t want to miss this—it cuts development and collaboration time by 75%!
5 Ways to Systematically Fix Your Tech Stack
11am - 11:55pm ETIs your tech stack built well enough to prove the value of your business efforts? Most often the answer to this question is not just simply “No” but a resounding “NO”, as if the question itself is comical in nature. We are spending more on technology than ever before, yet we continue to struggle to yield the results promised by adopting all this technology. According to Vision Edge Marketing, 80% of marketers struggle to demonstrate the business value of Marketing. Why are we spending more, but getting less?
In this presentation, Moni will explain the approach you can take to properly examine the effectiveness of your stack. And then, based on that evaluation, outline how you can apply a 5-step approach to building a technology stack that properly functions for your business goals.
Your Expert Host
Lauren Kremer
Events Manager, Litmus
Your Expert Speaker
Moni Oloyede
Sr. Marketing Operations Manager, Fidelis Cybersecurity
Coming Soon to Litmus
11:55am - 12pm ETWe’re giving Litmus Live Day attendees an exclusive sneak peek at an exciting new addition coming soon to Litmus. Trust us, you won’t want to miss this—it cuts development and collaboration time by 75%!
Your Expert Host
Matt Gore
CTO and Chief Privacy Officer, Litmus
Going Dark: Simple Steps to Add Dark Mode to Your Email Campaigns
12pm - 1pm ETMore apps, operating systems, and email clients than ever are adding support for dark mode. But relatively few email marketers are following suit. Is it due to technical limitations? Audience expectations? Or something else?
In this presentation, Alice will dig into why more email marketers should embrace dark mode before teaching you how to add dark mode to your own campaigns. You’ll learn how to code and test dark mode emails, as well as how to work with your team to make designing and delivering dark mode assets easier than ever.
Your Expert Host
Jason Rodriguez
Community & Product Evangelist, Litmus
Your Expert Speaker
Alice Li
Principal Email Engineer, Litmus