Become a better email marketer with real-world advice, best practices & practical takeaways

Design · Code · Strategy · Planning · Workflow · Analytics

Boston

October 9-11, 2019

Westin Copley Place
Boston illustration

Elevate your email strategy, process, design, and development

Join leading experts in Boston and learn the latest in email marketing. With sessions on everything from data-driven design to advanced personalization, improved workflows, and more, you’ll leave with dozens of ideas to improve the performance of your email campaigns.

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Learn email design, strategy, and development

With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!

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3

cities

1000+

attendees

Stephanie mckay
Stephanie McKay
Senior Graphic Designer, DIA

“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”

Alex kelly
Not Just Pretty Numbers
Alex Kelly, MailChimp
Brenton anderson
Brenton Anderson
Email Dev, Southwest Airlines

“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”

Vicky ge 2
Experimenting with Personalization
Vicky Ge, Amazon
Kayla beck
Kayla Beck
Marketing Manager, Southwest Airlines

“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”

Patron Program

Partner with us for special projects and ticket giveaways to enhance the attendee experience.

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Chris francis
Chris Francis
Marketing Manager, Roche Diagnostics

“Really impressed. Best industry conference I have attended. Really practical take aways.”

Eric ross
Email Delivery—What a Process!
Eric Ross, Progressive Insurance
Kristin wark
Kristin Wark
RM Strategist, Intouch Solutions

“This much insight and nerd ♡ in all one place—cannot find that anywhere else.”

Erin emilyann
Using Preheaders and Emojis to Make a Memorable First Impression
Erin Alemdar & Emilyann Key, Whereoware
Aaron chamernik
Aaron Chamernik
UI/UX Dev, O’Reilly Auto

“Thanks to the Litmus team for all the time & effort for putting this event together! It was my first email conference and I am buzzing with ideas to bring back to my office.”

Conference venue & accommodations

Litmus Live Boston will be held at The Westin Copley Place in Back Bay again this year.

Boston venue

Location

The Westin Copley Place
10 Huntington Avenue, Boston, MA, 02116
Phone: (617) 262-9600

The Copley Place is located in the heart of Boston’s Back Bay, close to downtown Boston and everything it has to offer. The hotel is just over five miles from Logan International Airport and is easily accessible by taxi, subway, and train.

More venue info
Boston hotel

Where to stay

The Westin Copley Place
10 Huntington Avenue, Boston, MA, 02116
Phone: (617) 262-9600

A group rate is available for Litmus Live attendees. Visit the hotel website or call 1-800-937-8461 for booking assistance.

Agenda

Litmus Live Boston features four optional pre-conference workshops, two full days of in-depth breakout sessions, community and speaker networking opportunities, and more. All conference sessions are recorded and attendees will receive slides and videos from all three cities.

Wednesday - October 9, 2019 Optional Workshops Workshop pass(es) required to attend. Must be purchased with a conference ticket.
Registration + Breakfast
7:30-8:00am
Understanding Email Design and Development

Jason Rodriguez, Community Evangelist at Litmus

Are you looking to expand your skills into email development? Learn the design and coding techniques needed to create, update, and optimize high-performing HTML emails.

More info

Understanding Email Design and Development is a deep dive into the principles and code behind robust, responsive, and high-performing email marketing campaigns. In this hands-on workshop, you’ll gain an understanding of the visual design techniques used to make engaging and accessible emails, as well as the tools, code, and process needed to develop effective email campaigns.

We'll cover:

  • How to design accessible, engaging email campaigns through the use of hierarchy, typography, layout, and imagery
  • The coding techniques used to craft responsive emails that work across email clients
  • The tools, processes, and resources professionals use to design, develop, and test modern HTML email marketing campaigns

This interactive workshop will move between lectures, open discussions, and hands-on design projects to give you an understanding of how to create professional email campaigns. You’ll leave with a foundational skills that can be applied to any email campaign, along with code examples, tool recommendations, and resources to help you create better emails when you get back to your desk. This workshop is perfect for anyone new to designing and coding HTML emails, as well as more experienced email marketers and designers that want to learn the latest in HTML and CSS for the inbox.

About your workshop host:
Jason is the Community Evangelist at Litmus. He is the author of three books on email marketing, design, and development and frequently speaks at industry events. At Litmus, he helps customers and the email community send better, more effective email campaigns.

How to Build, Grow, and Nurture Your Email Team

Lauren Kremer, Marketing Operations Lead at ProQuest

To build a strong email program you need a great team. Learn how you find and retain great email professionals and build the processes needed to grow your team into an email powerhouse.

More info

Digital marketing, and certainly email, is a constantly evolving and innovation-powered medium to promote your brand. Along with technical enhancements, the skillsets of your team are critical in supporting your email channel. We’re left with a question: with so many possible wins to have in your email program, how do you find and support the right people to represent you in the inbox?

This workshop will blend insights and learnings of email industry professionals to help you find the perfect fit for your team, as well as support freelance email marketers with tips on how to strategically select and help onboard clients so everyone speaks the same language.

We'll cover:

  • Setting up your team for success with ideas for upskilling, setting achievable goals and objectives, staying curious about email marketing, and how to retain talent with your organization in ways that really make a difference (note: it probably isn’t just setting up a ping-pong table)
  • “Educating up” – methods to inform upper-level stakeholders and managers about the power of email and how to confidently speak to your ideas and strategies, presenting yourself as your company’s email expert
  • Harnessing the power of technology to support your team at every stage of their digital journey while showing them easy methods to find new areas of interest for future advancement opportunities

This session isn’t just one person speaking at you for four hours; instead, attendees will learn from a panel of industry leaders representing global enterprise organizations to startups, agencies to freelance. We’ll cover topics with focused Q&A sessions, present case studies each of us have encountered and learned from, industry best practices, and dialogue with you to provide another level of proving the success of email, powered this time by the people behind the screens.

About your workshop host:
Lauren has been an email marketer for longer than she cares to admit but still loves to find new things to learn. Currently the Marketing Operations Lead at ProQuest, she supports a global team of 20+ marketers to help strategize and deploy useful, customer-first campaigns. Earlier in 2019 she worked to design, create content, record and host a bespoke training and education program for her team members to help promote efficient digital marketing habits and provide up-skilling opportunities. A speaker at Litmus Live in both 2017 and 2018 and a member of the Women of Email networking group, when not staring at her computer she can be found reading, crafting or baking one of her (many) signature desserts.
8:00-12:00pm
Lunch
12:00-1:00pm
Getting Started with Interactive Emails

Alice Li, Principal Email Engineer at Litmus

A deep dive into the principles behind interactive emails, with a focus on progressively enhancing campaigns while providing fallbacks for every inbox.

More info

Getting Started with Interactive Emails will arm developers with the basic tools to get started on adding their own interactive effects to email while making sure all their email clients are covered with solid fallbacks.

We'll cover:

  • Simple progressive enhancements to add interactivity to any existing email
  • Understanding advanced CSS pseudo-selectors for next-level hover effects
  • When and how to use CSS animation in email
  • A breakdown of how the punched-card checkbox method works to create a simple interactive carousel
  • Fallback tactics for your interactivity
  • A high-level overview of how to get started working in Google’s AMP4Email

Attendees will take away hands-on coding experience, inspiration and coded examples for varying levels of interactivity, conditional-statement strategies for dealing with Outlook where interactivity isn’t supported, coded frameworks for fallbacks, and a basic workflow of how to plan for interactivity in their emails.

About your workshop host:
Alice Li is the Principal Email Engineer at Litmus, having worked in email development since 2007. She has focused on innovating and teaching all things email code during her tenures at Epsilon, Responsys/Oracle, and Shutterstock; and now remains a passionate evangelist for interactive and accessible emails at Litmus. When she's not working on emails, you can find Alice in a karaoke lounge, crushing opponents at ping pong, or painting something to justify her BFA.

From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns

Val Geisler, Freelance Email Consultant

Learn how to increase conversions and reduce churn by creating more personalized, strategic onboarding, drip, and re-engagement campaigns.

More info

There is more to KPIs than open and click rates. Email has a major impact on converting trial users into paid accounts and turning one time buyers into subscribers. And that’s just the starting point. Email campaigns, when done correctly, can also keep those converted customers as customers for life. In this workshop, you’ll learn what campaigns you need to put in place, how to build them, who to send them to, and, most importantly, how to know what should go into them.

We'll cover:

  • The what, why, when, and how of crafting email campaigns that address the needs of your customers at the exact right time
  • The customer research technique every email marketer needs in their back pocket
  • How to write conversion-focused email copy when you aren’t a highly trained copywriter

Email is an interactive communication medium and this workshop is no different. Be prepared for part lecture, part group discussion, and plenty of takeaways. When you walk away from our time together, you’ll have hands-on experience you can take back to your team and use to impress your leadership. Packed with worksheets, checklists, and resources, this workshop is designed for anyone interested in contributing to increased conversions and/or reducing churn through email (hint: that’s you).

About your workshop host:
Val Geisler is the founder and CEO (that's Chief Email Officer for the rest of you #emailgeeks out there) of Fix My Churn. With an obsession for customer communication, Val spent over a decade inside companies from non-profits to 7-figure businesses to tech startups. She brings her background in digital strategy, CX, and product-led growth to her clients every day.
1:00-5:00pm
Thursday - October 10, 2019 Conference Day 1
Registration + Breakfast
8:00-9:00am
Welcome + Opening Remarks
9:00-9:20am
Using Emotional Intelligence to Achieve Email Marketing Zen

Kait Creamer, Scaled Agile

9:20-9:50am
Creating a Global A/B Testing Program

Carly Wirkus, Jamf

10:00-10:30am
Be Colorful: The New Role of Email Engineering

Shani Nestingen & KC Skinner, Target

10:00-10:30am
What Email Marketers Actually Need to Know About AI

Parry Malm, Phrasee

10:50-11:20am
Creating Animations That Delight and Help Subscribers

Evan Diaz, Lucky Red Pixel

10:50-11:20am
Live Optimization

A fun and fast-paced session where we crowd source email marketing and design feedback directly from the Litmus Live audience. See your email on the big screen while experts offer practical advice live on stage with the help of Litmus Live attendees.

11:30-12:15pm
Lunch
12:15-1:30pm
We Know Who You Are: How to Personalize Emails Without Being Weird

Robin Curran, Bernie 2020

1:30-2:00pm
Yo, are your emails sleeping on the job?!?

Matthew Smith, Really Good Emails

1:30-2:00pm
Herding Cats: How Modular Templates Can Improve Brand Consistency

Bri Loesch, The Ohio State University

2:10-2:40pm
Atomic Email Development That Scales

Matthew Dionne, Constant Contact

2:10-2:40pm
Ask An Expert + Networking

Get 1:1 time with speakers and industry experts to ask questions and get advice. Attendees will also have an opportunity to join small group networking tables to meet other users of common ESPs and peers in their industry.

2:40-3:40pm
The List That Must Not Be Named

Melanie Kinney, GasBuddy

3:40-4:10pm
Improving the Email Development Process with (gasp!) JavaScript

Steven Collins, Salesforce

3:40-4:10pm
How Litmus is Rethinking the Email Workflow

Alice Li, Jason Rodriguez, Matt Gore & Rich Yu, Litmus

4:30-5:00pm
Day 1 Wrap
5:00-5:20pm
After Party

Join the Litmus team and fellow conference-goers for drinks, snacks, and fun. The party starts immediately following the conference.

5:30-7:30pm
Friday - October 11, 2019 Conference Day 2
Breakfast
8:00-9:00am
Welcome to Day 2
9:00-9:10am
The Questions to Ask Instead

Chad S. White, Oracle

9:15-9:45am
Don't Fear the Promo Tab

Chenmin Liang, Google

9:55-10:25am
Making Fun of Email (or Making Email Fun)

Chris Vasquez, AWeber & Nico Garnier, Mailjet

9:55-10:25am
Email Marketing with Empathy

Mike Hill, Erickson Living

10:45-11:15am
Adventures in AMP

Janie Clark & Rohan Kapoor, Indeed

10:45-11:15am
How I Convinced My Client to Send Fewer Emails on the Biggest Weekend of the Year

Tyler Sutton, Campaign Monitor

11:25-12:00pm
Email for Everyone: Accessibility and Advocacy

Lauren Gentile & Sarah Gallardo, Epsilon

11:25-12:00pm
Lunch
12:00-1:15pm
When Nature Strikes: Emailing During Disasters

Shreyas Mecheri, AICPA

1:15-1:45pm
Effective Storytelling with Data Visualization

Heidi Olsen, Bumped

1:15-1:45pm
How to Use Data and Personalization, Even If You Lack the Tools

Colleen Cardarella, Peak Marketing Communications

1:55-2:25pm
Using Google to Build an Email Content Management System

Genna Matson, DEG Digital

1:55-2:25pm
Live Optimization

A fun and fast-paced session where we crowd source email marketing and design feedback directly from the Litmus Live audience. See your email on the big screen while experts offer practical advice live on stage with the help of Litmus Live attendees.

2:35-3:10pm
Ask An Expert + Networking

Get 1:1 time with speakers and industry experts to ask questions and get advice. Attendees will also have an opportunity to join small group networking tables to meet other users of common ESPs and peers in their industry.

3:10-4:00pm
Servant Marketing: Redefining Email SERVICE Provider

Lisa Harmon Stephens, Oracle

4:00-4:30pm
Wrap Up + Farewell
4:30-4:45pm

City-by-City Comparison

Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.

London illustration

London

Boston illustration

Boston

San francisco illustration

San Francisco

Event Date August 20, 2019 October 9-11, 2019 November 14-15, 2019
Event Venue Etc.venues 155 Bishopsgate Westin Copley Place Park Central Hotel
Days of Content 1 2 1.5
Workshops 0 4 3
Number of Attendees 250 475 350

Thank you to our 2018 patrons

Interested in being a patron for Litmus Live 2019? Learn more about patronage.

See the industry partners that supported the Litmus Live community last year:

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