Bunker Hill Bridge
Setting Sun
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Make email better—in Boston!

The Email Design Conference brings the email community together to celebrate their craft and give marketers and designers a platform to learn, share, and grow.

Free from product pitches and meaningless hype, we’re all about content: teaching designers, marketers, and strategists how to produce emails that look great, perform well, and engage audiences.

Why TEDC Boston

Home to Litmus and the first-ever Email Design Conference, the Boston event is the largest and features the most content-packed agenda. Boston offers four hands-on workshop options and two full days of dual-track content. Not to mention lots of opportunities to network with 600 of your fellow email geeks!

Brenton Anderson

Email Dev, Southwest Airlines

The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.

Kayla Beck

Marketing Manager, Southwest Airlines

Awesome conference. Could you guys be any more nerdy? I mean that in a good way!

Chris Francis

Marketing Manager, Roche Diagnostics

Really impressed. Best industry conference I have attended. Really practical take aways.

Kristin Wark

RM Strategist, Intouch Solutions

This much insight and nerd ♡ in all one place—cannot find that anywhere else.

Aaron Chamernik

UI/UX Dev, O’Reilly Auto

Thanks to the Litmus team for all the time & effort for putting this event together! It was my first email conference and I am buzzing with ideas to bring back to my office.

Jackie Clements

Senior Interactive Designer, Fixation Marketing

This is my 3rd year at TEDC and I leave so inspired and more knowledgeable about my trade each time.

Talia Cuccia

Email Marketing Coordinator, EF Educational Tours

This touches upon every aspect of email marketing and design. Super informative and highlights incredibly intelligent people.

Wes Marfield

eCommunications Specialist, Intouch Solutions

The real Litmus test for any conference is how excited you are to come back. I already can’t wait for #TEDC16. #puns #nailedit

Karina Tovar

Product Manager, Rejoiner

I have learned a lot about email design and marketing from people in the conference much more than I would have learned on my own time.

Kristin Bond

Email Marketing Manager, GSA

Seriously GREAT job. Litmus has proved to be THE thought leader for email and this conference has the best content and best people ♡

Stephanie McKay

Senior Graphic Designer, DIA

Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!

Convince your boss

Need to convince your company to buy your ticket? Download our customizable Justify Your Trip guide.

Download the Guide

Participate in TEDC’16

Get involved in the biggest gathering of email professionals as a speaker or patron.

Patron Program

Patronage is a different approach to the idea of sponsorship—no booths or demos. Instead, patrons partner with us for special projects and ticket giveaways to enhance the attendee experience.

Learn more

Speaking at TEDC

Our call for speakers for 2016 has closed, with nearly 200 submissions received! Thank you to everyone that submitted. Watch this site, your inbox, and Twitter for exciting speaker and agenda announcements.

Agenda

A full day of workshops and two days of general sessions, speed dating, and more. Check back often—we’ll be updating the schedule as plans for the conference fall into place.

Monday, August 15th
8:30 AM–12:00 PM Morning Workshops *
The Elements of Email Design: SOLD OUT

A detailed look at the basics of coding for email, this workshop digs into the individual components that go into every email campaign. Along with learning how to effectively develop and use typography, images, links, and buttons, you will learn how these elements work together to create amazing email templates that work across the modern email landscape. You’ll leave with a stronger understanding of the fundamentals of email design, how to build modern responsive emails, and plenty of resources and code examples to take back to use in your own campaigns. This workshop is perfect for intermediate email designers looking to refine their skills and general email marketers who need to get a better understanding of the principles behind email design and development.

Fundamentals of Email Marketing Strategy: SOLD OUT

A crash course in all things email strategy, this workshop will give you a great foundation for crafting an effective email program. It will cover list building, content planning, copywriting, landing pages, lifecycle marketing, drip campaigns, measuring success, and much more. In addition to great tips and a solid understanding, you’ll leave with a number of frameworks and worksheets that will help you apply what you’ve learned to your organization. This workshop is perfect for beginner to intermediate email marketers or designers and coders looking to broaden their knowledge of email marketing strategy.

1:00 PM–4:30 PM Afternoon Workshops *
Optimizing Your Email Services Model

This workshop is geared towards agencies, email production teams, and businesses who are offering email services to their clients or customers. Attendees will run through sessions that focus on setting up your teams and clients for success, including optimizing internal production workflows, client management, monetizing/reselling email services, and how to use email data to truly optimize campaigns.

Progressive Enhancement/Interactive Email: SOLD OUT

This workshop will lead attendees through advanced email client targeting methods, such as Outlook conditional comments, to more efficiently identify and troubleshoot rendering problems. The workshop will largely focus on progressive enhancement techniques and delivering optimized experiences for subscribers. Topics include designing and developing CSS animation, interactive email, and dynamic email design and content.

6:00 PM–9:00 PM Welcome Party [Hosted by Movable Ink]

Come celebrate the beginning of TEDC16 at The Lawn on D. Everyone is welcome to join, please RSVP here.

*Requires purchase of workshop pass(es) to attend.
Tuesday, August 16th
  Marketing Development
8:00 AM–9:00 AM

8:00 AM–9:00 AM

Breakfast

All ticket holders

9:00 AM–9:10 AM

9:00 AM–9:10 AM

Welcome + Opening Remarks

Justine Jordan, Litmus

9:15 AM–9:45 AM

9:15 AM–9:45 AM

Transform Your Email Strategy with Design Leadership

Andrea Mignolo, Movable Ink

When a company embraces good design it permeates not only the product but the entire customer and subscriber experience. However, in organizations big and small, how email and email design affects these experiences is often an afterthought. This talk will provide email designers with actionable ideas and best practices to step up and use design leadership to create better emails, amplify their influence with their colleagues, and have an impact across the broader organization.

9:55 AM–10:25 AM

Marketing

9:55 AM–10:25 AM

What Rap Music Taught Me About Building Effective Opt-In Campaigns

Caitlin Dwyer, EventMobi

In an ideal world, we know that every prospect in our database has opted in to receive email from us. In reality? We inherit older databases, get lists of unverified leads from trade shows and co‐marketing campaigns, or have cold leads pushed over from sales CRMs for nurturing-all big unknowns when it comes to whether or not we have the permission we need. The solution? Opt‐in campaigns. Cait will use rap music to cover the anatomy of an effective opt‐in campaign, three different campaign strategies and when to use them, and share a real life example.

Development

9:55 AM–10:25 AM

Bringing Email Development from 1996 to 2016

Tim Hartwick, Zurb

Free yourself from a sea of nested <tables>'s, <tr>'s, and <td>'s, and into modern web development practices. We'll show you how to circumvent the treacherous table-based email layout with the power of the sparkling clean templating language of the open source Foundation for Emails 2—taking your code from 160 lines of deeply nested, ugly code to 40 clean and simple ones.

10:25 AM–10:45 AM

10:25 AM–10:45 AM

Break
10:45 AM–11:15 AM

Marketing

10:45 AM–11:15 AM

Applying UX Persuasion Principles to Email Design

Aric Zion, Zion & Zion

In the digital media world, User Experience (UX) principles are generally applied to the development of websites. But how can these same principles be used by email marketers when designing emails? In this talk, we will share a particular set of UX principles (Cialdini's 6 Principles of Influence) that form the basis for creating persuasive email campaigns. We'll show you examples. And you'll walk away with a checklist that you can use to evaluate your own email campaigns and to stimulate the creation of more persuasive email campaigns in the future.

Development

10:45 AM–11:15 AM

Email that Just Works: Must-Know Tactics Every Developer on a Deadline Should Know

Logan Baird, Emma

Stop us if you’ve heard this before: Your client/boss/first cousin Susan’s husband Kenneth needed that bullet-proof email yesterday. What’s a savvy developer to do? Whether Outlook 120 DPI is breaking your design, Gmail’s mobile app is making a mess of your columns, or even if you just want to know the best ways to incorporate shiny features like Google Fonts or CSS animation into your email design, Logan has you covered. He’ll walk you through all the best practices you need to get your email working in even the most problematic clients and meet your deadline, no matter what.

11:20 AM–12:10 PM

11:20 AM–12:10 PM

Live Optimization

Submit your emails for review, soliciting tips from the audience and our speakers.

12:15 PM–1:30 PM

12:15 PM–1:30 PM

Lunch
1:30 PM–2:00 PM

Marketing

1:30 PM–2:00 PM

Hey, Listen! Identifying, Measuring, and Using Implicit and Explicit Customer Signals

Vicky Ge, Amazon

In our personal inboxes, email is a two-way street. We conduct business, plan vacations, share photos, organize receipts, or reluctantly respond to that funny chain Dad forwarded-all via email, and all with rich feedback between sender and receiver. Shouldn't email marketing aspire to the same? Yet too often, email marketing is a one-way blast that is sometimes heard, mostly ignored. This session introduces ways our customers might signal their intentions to us and how we can collect, measure, value, and incorporate that feedback towards a better inbox for all.

Development

1:30 PM–2:00 PM

Interactive Email from Design to Deployment: A Brand Perspective

Eric Lepetit, Nest

At Nest we focus on making simple, human, and delightful things. And this includes building interactive emails to provide a unique and enhanced email experience to our users. How do we achieve this? What resources, tools and techniques do we leverage? How do we approach the inconsistency of support of advanced coding techniques across all email clients? Is it really worth the time and effort for us (and for you)? What are the keys to success (and the traps we fell into so you can avoid them)?

2:10 PM–2:40 PM

Marketing

2:10 PM–2:40 PM

What Do You Mean They Don’t Like Spam?! Getting Off a Blacklist

Ivana Simovic, Demac Media

We're all told what to do to avoid getting marked as spam, but what happens if you actually get blacklisted? From real-life experiences with clients who've got themselves blacklisted to helping them recover from this actual living nightmare, Ivana will share her experiences and what she's learned to never let it happen to any of them again.

Development

2:10 PM–2:40 PM

Responsive Email in Lotus Notes World

Shawn Semmes, John Hancock

When it comes to email design and development, what can realistically be possible when your largest audiences are on Lotus Notes and the iPhone? In this talk, Shawn will cover his process for creating responsive emails for Lotus and mobile clients, tips for taking business requirements and translating them into a unique design, and advice for elevating your work internally.

2:40 PM–3:40 PM

2:40 PM–3:40 PM

Speaker Speed Dating + Networking Break

Improve your campaigns and get 1:1 time with speakers and other experts.

3:45 PM–4:15 PM

Marketing

3:45 PM–4:15 PM

RSS Feed-ing the Beast: Redesigning a Daily Outlook Email

Gary Minnaert, Direct Energy

Learn how Gary's team redesigned an inefficient daily Outlook based email into a fully integrated, automated newsletter by exploiting advanced features in their ESP alongside an RSS blog feed. This talk will give you practical examples of how to integrate legacy systems, utilize advanced features of email marketing software, build flexible responsive email templates, organize dynamic content for effective emails, and integrate email analytics into lean development practices.

Development

3:45 PM–4:15 PM

Animation, Interaction, and the Future of Email

Austin Woodall, Studio Science

Animation in email enriches the reader’s experience, increases interaction, and tells a more meaningful story—but it can be a challenge to do it right. Join Austin as he discusses his quest to bridge the gap between web and email using the power of animation and interaction.

4:20 PM–5:00 PM

4:20 PM–5:00 PM

Fireside Chat

Featuring a Surprise Mystery Guest

Don’t miss this opportunity to listen in on a historic first for the email community.

5:30 PM–8:00 PM

5:30 PM–8:00 PM

After Party

Coppersmith, 40 West 3rd, Boston

Join the Litmus team and fellow conference-goers for a night of drinks, brisket, and fun.

Wednesday, August 17th
  Marketing Development
8:00 AM–9:00 AM

8:00 AM–9:00 AM

Breakfast

All ticket holders

9:00 AM–9:10 AM

9:00 AM–9:10 AM

Welcome to Day 2
9:15 AM–9:45 AM

9:15 AM–9:45 AM

16 Years in Email Marketing: Lessons Learned from the School of Hard Knocks

Matt Caldwell, Yes Lifecycle Marketing

In his 16 years email marketing, Matt has learned a lot of hard lessons. Learn from his mistakes! He'll cover process, tips, tools and pitfalls to avoid. Plus get kickoff tips, learn how to set expectations through documentation, master template workflow, present your work, and recognize different types of clients.

9:55 AM–10:25 AM

Marketing

9:55 AM–10:25 AM

Everything You Ever Wanted To Know About Email CTA Buttons (And Probably Some Stuff You Don't)

Mike Nelson, Really Good Emails

A button in your email has a very specific goal: to get your reader to complete an action. What is an email good for if it doesn't call someone to act? For that reason, it could be argued to be the most important element of your entire email. You've spent hours stressing about copy and images and subject lines and send times and segments, but all of those things lead to this little boxy button. What color should it be? Where should it be placed? How big should it be? What words should you use? How many should you have?

Development

9:55 AM–10:25 AM

Coding Emails Efficiently: Using Modular Design To Create More Emails In Less Time

Emma Goodman, TripAdvisor

Modular design emails drastically helps efficiency in large‐quantity email creation. Developing modules provides the ability to reuse similarly-designed content and keep emails correctly branded while allowing variability. Creating a modular system works best when the whole team: PMs, designers, copywriters, and coders all work together. During this presentation you will learn techniques and tips for how you can save time and improve your email development process.

10:25 AM–10:45 AM

10:25 AM–10:45 AM

Break
10:45 AM–11:15 AM

Marketing

10:45 AM–11:15 AM

Analytics 201: No Data Is an Island

Amanda Soehnlen, CareDash

Have you ever raised your open rate, but you haven't gotten more clicks? Do you wonder why? We'll cover the pitfalls of focusing only on specific metrics, which may be doing more harm than good to your bottom line. You'll leave with clear action items and a game plan on how to make your strategies keep working for you long term by redefining 'success' and the steps that lead to it, as well as a guide to metric pitfalls that come from optimizing one statistic alone.

Development

10:45 AM–11:15 AM

Android Responsive Layouts / Hybrid Alternatives That Work in Gmail

Brian Dellaterra, Constant Contact

Android has been a challenge for responsive email coders. Brian will share solutions for bulletproof emails in the Gmail App with a beginner-friendly approach.

11:20 AM–12:10 PM

11:20 AM–12:10 PM

Live Optimization

Submit your emails for review, soliciting tips from the audience and our speakers.

12:15 PM–1:30 PM

12:15 PM–1:30 PM

Lunch
1:30 PM–2:00 PM

Marketing

1:30 PM–2:00 PM

MailLibs: Fill-in-the-Blank Email Automation

Holly Wright, Phoenix Direct

Even with the best technology, automated email programs still need humans to design the emails, craft the messages, and figure out the logistics. A lot of decisions go into creating a personalized automation program, but that doesn't mean it can't be fun! In this session, Holly will break down the top automated email marketing series into fun and easy, fill-in-the-blank programs (get it? Mail!Libs?!). Attendees will leave with a better understanding of the components needed make their automations successful. BONUS: Download Holly's digital MailLibs game, so you can play (ahem, plan) all the way home on your flight. "I need a noun! Will someone please shout out a noun!?!"

Development

1:30 PM–2:00 PM

When Graceful Degradation Isn't an Option: Consistent Email Design for Regulated Industries

Kathryn Grayson, Everyday Health

For some clients, it isn't kosher to send out email that doesn't look practically identical between devices and email service providers—a challenge in our industry, where progressive enhancement and graceful degradation are considered the way forward! However, standardized email doesn't necessarily mean boring email: Kathryn speaks about her experience coding FDA-approved email for pharmaceutical brands, and shares tips and tricks to keep even the pickiest of clients happy with how their email arrives in every inbox.

2:10 PM–2:40 PM

Marketing

2:10 PM–2:40 PM

The Battle of Form vs. Function

Kristin Bond & Rebecca Lewis, Girl Scouts

All email marketers have had the conversation (and maybe sometimes the battle) with their designers about images vs. live text in their emails. Kristin Bond and Rebecca Lewis of Girl Scouts will talk about how they fought that battle—and both won. They'll share their strategy for shifting Girl Scout emails from image-mapped, non-responsive emails that had "Unsubscribe" as the most clicked link, to coded, responsive emails with bulletproof buttons and higher conversion rates.

Development

2:10 PM–2:40 PM

Hyper-Personalization: Combining Modular Frameworks with Subscriber Data

Matt Grantski & Phil Herbert, eROI

Can an email template provide the same level of personalization as your Netflix queue? This talk will describe hyper-personalization tactics in email using modular frameworks. Phil will discuss the strategy decisions necessary for success, and Matt will highlight two ESPs to demonstrate how to leverage queries, modules, and subscriber data to create a powerful template. Using this framework, your email can permutate into as many combinations as your imagination and your data desires.

2:40 PM–3:40 PM

2:40 PM–3:40 PM

Speaker Speed Dating + Networking Break

Improve your campaigns and get 1:1 time with speakers and other experts.

3:45 PM–4:15 PM

Marketing

3:45 PM–4:15 PM

We F#@$%& Up Our Emails So You Don’t Have To

Russell Patton, Archer Malmo

Working in the world of email marketing the past 4 years, Russell's made a lot of mistakes. In this talk he'll share what went wrong and what you can do to avoid the same issues, covering everything from managing data to prevent personalization errors to considerations and consequences of hosting content outside your ESP. Russell will even reveal the ever-evolving process his team has in place to minimize the heartache of deploying an erroneous email.

Development

3:45 PM–4:15 PM

Launching 85+ Emails Weekly While Maintaining Your Brand (and Sanity)

Shannon Crabill & Emily Heflin, T Rowe Price

Juggling 40-50 emails a day with competing priorities from legal, proofreading, marketing, and creative teams can be overwhelming. Learn about QC tools and process improvements (from design through delivery) that Shannon and Emily used to reduce their team's average time per round from 6 hours to 2 hours while maintaining a low error rate. They'll share advice for governing brand integrity with a universal template and a modular feature library, as well as guidance on empowering your team with resources to maintain brand consistency.

4:20 PM–4:50 PM

4:20 PM–4:50 PM

Creating an Emotional Experience with Email

Kristen Craft, Wistia

How do we want people to feel when they open an email? For most marketers, the answer is inspired, excited, curious, motivated. All of these emotions help spur people to action: buying, engaging, or advocating for a brand within their own networks. But so few companies focus on the experience and know how to create that emotional response. This session will offer actionable tactics around creating a great experience, covering how humans behave and respond to certain cues, and what we can do to leverage these behaviors.

4:50 PM–5:00 PM

4:50 PM–5:00 PM

Wrap Up + Farewell

Conference venue & accommodations

The Westin Boston Waterfront, located in the bustling Seaport neighborhood, serves as both the conference venue and hotel for attendees.

Event venue

The Westin Boston Waterfront 425 Summer St, Boston, MA 02210 Phone: (617) 532-4600

The Westin Boston Waterfront, a AAA Four Diamond award-winning hotel is located in the heart of the bustling Boston Seaport district. The hotel is less than three miles from Logan International Airport, as well as a short cab, bus, water taxi, or train ride away from Back Bay, the North End, and all that Boston has to offer!

More venue info

Frequently asked questions

More questions? Send a note to conference@litmus.com. We’re happy to help!

What does the ticket price include?

A regular session pass includes access to sessions on Tuesday and Wednesday; breakfast, lunch, and plenty of coffee and snacks each day; plus admission to the evening event.

Workshop passes also include lunch on Monday, and the workshop(s) you selected.

Will sessions be recorded?

Most sessions will be recorded and made available to attendees after the event. Recordings may be available to non-attendees—keep checking back for more details!

Can I just attend a workshop?

No. Workshops are only available as part of regular conference registration.

Do you have free/discounted/non-profit tickets?

A small number tickets are available through Patron giveaways—more details will be available on the Litmus blog.

Are workshops included with my ticket?

No. Workshops are available as a package purchase with a regular session ticket.

City-by-City Comparison

Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.

London

Boston

San Francisco

Event Date Jul 26–27, 2016 Aug 15–17, 2016 Sep 15–17, 2016
Event Venue etc.venues 155 Bishopsgate Westin Boston Waterfront InterContinental San Francisco
Number of Workshops 2 4 2
Tracks of Content 2 2 1
Days of Content 1.5 2 1.5
Number of Attendees 300 600 200

Get tickets

Get your TEDC ticket before they sell out! Have any questions about your purchase? Email conference@litmus.com.