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Introducing The Email First Awards

Presented by Litmus

New for 2020, we're highlighting the amazing work from the email marketing community with our first ever email awards. We'll be celebrating winners in 8 different categories and showcasing teams that drive positive business outcomes by putting email first.

“At Litmus, we understand how challenging—and rewarding—email marketing can be. We see the email community tackling those challenges every day, which is why we're so thrilled to introduce The Email First Awards to recognize and celebrate the people embracing those challenges by putting email first.”
Melissa Sargeant, CMO at Litmus

What are The Email First Awards?

The Email First Awards are all about recognizing teams that use email to drive positive business outcomes, all while providing real value for subscribers and customers. We know how challenging email marketing can be and want to celebrate the folks that are facing those challenges head-on. We've come up with 8 different categories and awards that address those different challenges and can't wait to see your submissions.



The Email First Awards will open submissions in July. Winners will be announced publicly during Litmus Live Week in September.

The Email First Awards
The Email First Excellence Award

The best marketers realize their customers and prospects are looking for content in lots of places, but also know that email remains the highest ROI generator. The premier Email First Excellence Award will be given to the company who best demonstrates omnichannel success with strategy led and innovated in the inbox, but provides relevant content through all channel selections in the campaign.

Bonus: The winner of the Email First Excellence Award will get the chance to present their project on stage at next year’s Litmus Live event in Boston!

Eligible to Everyone
The Coach Award

We’ve all had someone that has helped us along our career path or serve as advocates for email marketing within the organization. Nominate your manager, team leader, VP or mentor who has helped you or your team increase the visibility, effectiveness, or skill set of your email marketing crew with the Coach Award. Give back to someone who shares your passion for effective email marketing and balances the need to meet goals with the need to inspire.

Eligible to Everyone
Email Spirit Award

It’s easy to say that we all love email, and part of that love is finding unique and creative ways to show it off. Send in pictures of your email-themed office decor, meeting backgrounds, artwork, tattoos, and more for your chance to win the Email Spirit Award. Show us how you live email 24/7, and you might just get an actual trophy to add to the collection!

Eligible to Everyone
Workflow Wellness Award

When you have multiple stakeholders or teams that are part of helping get messages out the door, finding ways to keep feedback and approval processes rolling can be a challenge. The Workflow Wellness Award is a great way to tell the story of how you have found consistency and efficiency in launching your email programs using the Litmus platform.

Eligible to Litmus Customers
The Innovator Award

Coding and developing email templates isn’t for the faint of heart. With the thousands of ways an email can render to a recipient, let alone managing any number of supported code strategies, an email designer is always tapping into a vast skill set to help achieve success in the inbox. Our Innovator Award lets you show off your skills and highlight what you’ve created to help transform email campaigns for your company or clients.

Eligible to Everyone
The Data Storyteller Award

Data, data, data. We know it, we love it—but it’s not all created equal. The Email Analytics suite in Litmus helps you find unique insights into the behavior of your subscribers, and when you blend these with the other metrics provided by your ESP, you’re well on your way to telling a comprehensive story. It’s fitting, then, that the Data Storyteller Award is a way to recognize your evolution from reporting open rates to pulling a narrative together around your entire program, and demonstrate gains you’ve made by doing so.

Eligible to Litmus Customers
The Content Converter Award

Email isn’t all code and programming language—without knowing the content that your recipients are apt to engage with, even the most interactive campaign won’t be as successful as it could be. Our Content Converter Award is given to the marketing team that creates persuasive or compelling copy, including the right mix of content, and knows their customers’ needs at every stage of their journey.

Eligible to Everyone
The Graphics Guru Award

Visual impact of an email goes a long way in helping make your communications stand out from your competitors, while still serving the expectations of the recipient and staying true to your brand. Show off your strategic use of visual content with the Graphics Guru Award, and help inspire other email marketers on the power of impactful images.

Eligible to Everyone

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