The Email Design Conference^’16

8:00 AM–8:30 AM

Workshop ticket holders only

8:30 AM–12:00 PM

Led by Jason Rodriguez & Kevin Mandeville, Litmus

The Elements of Email Design: SOLD OUT

A detailed look at the basics of coding for email, this workshop digs into the individual components that go into every email campaign. Along with learning how to effectively develop and use typography, images, links, and buttons, you will learn how these elements work together to create amazing email templates that work across the modern email landscape. You’ll leave with a stronger understanding of the fundamentals of email design, how to build modern responsive emails, and plenty of resources and code examples to take back to use in your own campaigns. This workshop is perfect for intermediate email designers looking to refine their skills and general email marketers who need to get a better understanding of the principles behind email design and development.

Progressive Enhancement/Interactive Email: SOLD OUT

This workshop will lead attendees through advanced email client targeting methods, such as Outlook conditional comments, to more efficiently identify and troubleshoot rendering problems. The workshop will largely focus on progressive enhancement techniques and delivering optimized experiences for subscribers. Topics include designing and developing CSS animation, interactive email, and dynamic email design and content.

*Requires purchase of workshop pass(es) to attend.

12:00 PM–1:00 PM

All ticket holders

1:00 PM–1:10 PM

Justine Jordan, Litmus

1:10 PM–1:40 PM

Andrea Mignolo, Movable Ink

When a company embraces good design it permeates not only the product but the entire customer and subscriber experience. However, in organizations big and small, how email and email design affects these experiences is often an afterthought. This talk will provide email designers with actionable ideas and best practices to step up and use design leadership to create better emails, amplify their influence with their colleagues, and have an impact across the broader organization.

1:45 PM–2:15 PM

Sarah Esterman, Simple

There are privacy policies, security issues, and legally mandated updates that have to be sent out in every industry (admit it, you've deleted some yourself). We have an opportunity to translate that information from legalese, jargon, and indiscernible rabble into something that our customers can understand, enjoy, and-in some cases-feel inspired to write hand-written Thank You cards.

2:15 PM–2:45 PM

2:45 PM–3:15 PM

Ros Hodgekiss, Campaign Monitor

When it comes to customer service and success, it's important to think of email as a channel that can accelerate the customer journey. In this talk, we'll be not just mapping out the customer journey, but showing you how to use email to create value for both the customer and your business as a whole. You will come away with practical models for implementing automation and other email marketing techniques to drive engagement, collect feedback, and make customers happy.

3:20 PM–3:50 PM

Megan Merrifield, Supply.com  |  Katie Montgomery, SeaWorld Parks & Entertainment

Not all shopping cart abandonment is bad. In fact, abandonment is often part of the normal buying cycle and offers email marketers a unique opportunity to provide relevant, timely communication that drives conversion. Katie and Megan will take a brief and humorous look at why customers abandon shopping carts, review cart abandonment email best practices, and share tips and takeaways from testing with their respective brands.

3:50 PM–4:30 PM

Ask questions and get advice. This is your opportunity for 1:1 time with speakers, Litmus staff, and your peers in the community.

4:30 PM–5:15 PM

Submit your emails for review, soliciting tips from the audience and our speakers.

5:30 PM–8:00 PM

Join Litmus, Campaign Monitor, and fellow conference-goers for a night of drinks, ping-pong, and fun.

8:00 AM–9:00 AM

All ticket holders

9:00 AM–9:30 AM

John Wilson, Agari

You've designed an amazing template, curated the perfect list, and are ready to hit send. Will receivers let your message into their user's inboxes? Will your customers know your message is authentic, and not a phishing scam or email trojan? All your hard work could be for naught if your outbound email isn't authenticated.

After explaining the benefits of email authentication and the consequences of not authenticating, this session will dive into the inner workings of SPF, DKIM, and DMARC. You'll leave this session ready to have the authentication discussion with your ESP and your IT team."

9:35 AM–10:05 AM

Laura Sullivan, BrightWave

Everybody wants to have 1-to-1 communication in their email program—that's the beauty of the channel, after all. And your subscribers expect more than a simple, "Hello, %%FirstName%%." They want a fully segmented, relevant experience based on their most fickle impulses. But making good on that strategy can be a huge challenge to execute from a content creation, design and coding standpoint. Using a few real-world examples, this talk gives some actionable insights on how to create the uber-dynamic, Big Data-lovin' emails of the future.

10:05 AM–10:30 AM

10:30 AM–11:00 AM

Logan Baird, Emma

Stop us if you’ve heard this before: Your client/boss/first cousin Susan’s husband Kenneth needed that bullet-proof email yesterday. What’s a savvy developer to do? Whether Outlook 120 DPI is breaking your design, Gmail’s mobile app is making a mess of your columns, or even if you just want to know the best ways to incorporate shiny features like Google Fonts or CSS animation into your email design, Logan has you covered. He’ll walk you through all the best practices you need to get your email working in even the most problematic clients and meet your deadline, no matter what.

11:05 AM–11:35 AM

Eric Lepetit, Nest

At Nest we focus on making simple, human, and delightful things. And this includes building interactive emails to provide a unique and enhanced email experience to our users. How do we achieve this? What resources, tools and techniques do we leverage? How do we approach the inconsistency of support of advanced coding techniques across all email clients? Is it really worth the time and effort for us (and for you)? What are the keys to success (and the traps we fell into so you can avoid them)?

11:40 AM–12:15 PM

Submit your emails for review, soliciting tips from the audience and our speakers.

12:15 PM–1:30 PM

1:35 PM–2:05 PM

Jared Stivers, ModCloth

​Email is a visual medium. We cannot un-see as our eyes automatically place images and context. And as a fashion brand, ModCloth’s visual assets need to be consistent across channels from digital through print while delivering in-market traffic to an ecommerce experience. To accomplish these goals, ModCloth has landed on some design principles that, despite the conventional wisdom, work not only in fashion but in the inbox overall.

2:10 PM–2:40 PM

Cathy Chang, Palo Alto Networks

When starting her career, one of Cathy's mentors said, "Always know your numbers." Today, numbers are a superpower that helps cut through the clutter. Whether you're a team of 1, the head of a global marketing organization, or a designer or copywriter that wants to understand how you're delivering value, graphic over graphic, and email over email, there are a few numbers you should know and track. This session will cover the numbers to know and tools to have in your back pocket to make sure you can always showcase your personal ROI (return on investment).

2:40 PM–3:40 PM

Ask questions and get advice. This is your opportunity for 1:1 time with speakers, Litmus staff, and your peers in the community.

3:45 PM–4:15 PM

Gerry Blakney

In talks about email innovation with agencies, art schools, and creative teams the most controversial topic—beyond the foundational idea that email is a powerful medium—is the far fetched idea that a game can be created and executed from within a single email. Using gamification how can we engage our audiences to realize our goals and should we? We’ll dream together the techniques, possibilities, and how to use innovation to achieve our goals.

4:20 PM–4:50 PM

Alex Williams, Trendline Interactive

Many things have changed about creating emails in the past 10 years, but not much has changed about campaign briefs. You always have a message to convey, objectives to reach, brand elements and assets to use, and a process of revising the design with stakeholders. This talk focuses on timeless Tricks (dealing with the challenging aspects of an email design), Traps (where objectives and reality of email collide, and how to avoid them) and Truths (tried and true design techniques that produce successful emails) of email design.

4:50 PM–5:00 PM