The Email Design Conference 2016

Make email better—in London!

The Email Design Conference brings the email community together to celebrate their craft and give marketers and designers a platform to learn, share, and grow.

Free from product pitches and meaningless hype, we’re all about content: teaching designers, marketers, and strategists how to produce emails that look great, perform well, and engage audiences.

Why TEDC London

TEDC London brings our mission to make email better international for the second year in a row. The London conference offers a half day of workshops, a day and a half full of content and lots of fun networking opportunities. At the request of 2015 TEDC attendees, we are expanding this year’s agenda to feature dual-track sessions on Day Two!

Brenton Anderson

Email Dev, Southwest Airlines

The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.

Kayla Beck

Marketing Manager, Southwest Airlines

Awesome conference. Could you guys be any more nerdy? I mean that in a good way!

Chris Francis

Marketing Manager, Roche Diagnostics

Really impressed. Best industry conference I have attended. Really practical take aways.

Kristin Wark

RM Strategist, Intouch Solutions

This much insight and nerd ♡ in all one place—cannot find that anywhere else.

Aaron Chamernik

UI/UX Dev, O’Reilly Auto

Thanks to the Litmus team for all the time & effort for putting this event together! It was my first email conference and I am buzzing with ideas to bring back to my office.

Jackie Clements

Senior Interactive Designer, Fixation Marketing

This is my 3rd year at TEDC and I leave so inspired and more knowledgeable about my trade each time.

Talia Cuccia

Email Marketing Coordinator, EF Educational Tours

This touches upon every aspect of email marketing and design. Super informative and highlights incredibly intelligent people.

Wes Marfield

eCommunications Specialist, Intouch Solutions

The real Litmus test for any conference is how excited you are to come back. I already can’t wait for #TEDC16. #puns #nailedit

Karina Tovar

Product Manager, Rejoiner

I have learned a lot about email design and marketing from people in the conference much more than I would have learned on my own time.

Kristin Bond

Email Marketing Manager, GSA

Seriously GREAT job. Litmus has proved to be THE thought leader for email and this conference has the best content and best people ♡

Stephanie McKay

Senior Graphic Designer, DIA

Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!

Agenda

A full day of workshops and two days of general sessions, speed dating, and more.

Tuesday, July 26th
8:00 AM–8:30 AM	8:00 AM–8:30 AM Breakfast & Registration Workshop ticket holders only
8:30 AM–12:00 PM	8:30 AM–12:00 PM Morning Workshops* Led by Jason Rodriguez & Kevin Mandeville, Litmus Option 1: The Elements of Email Design A detailed look at the basics of coding for email, this workshop digs into the individual components that go into every email campaign. Along with learning how to effectively develop and use typography, images, links, and buttons, you will learn how these elements work together to create amazing email templates that work across the modern email landscape. You’ll leave with a stronger understanding of the fundamentals of email design, how to build modern responsive emails, and plenty of resources and code examples to take back to use in your own campaigns. This workshop is perfect for intermediate email designers looking to refine their skills and general email marketers who need to get a better understanding of the principles behind email design and development. Option 2: Progressive Enhancement/Interactive Email This workshop will lead attendees through advanced email client targeting methods, such as Outlook conditional comments, to more efficiently identify and troubleshoot rendering problems. The workshop will largely focus on progressive enhancement techniques and delivering optimized experiences for subscribers. Topics include designing and developing CSS animation, interactive email, and dynamic email design and content.
12:00 PM–1:00 PM	12:00 PM–1:00 PM Conference Registration All ticket holders
1:00 PM–1:10 PM	1:00 PM–1:10 PM Welcome + Opening Remarks Justine Jordan, Litmus
1:10 PM–1:40 PM	1:10 PM–1:40 PM Transform Your Email Strategy with Design Leadership Andrea Mignolo, Movable Ink When a company embraces good design it permeates not only the product but the entire customer and subscriber experience. However, in organizations big and small, how email and email design affects these experiences is often an afterthought. This talk will provide email designers with actionable ideas and best practices to step up and use design leadership to create better emails, amplify their influence with their colleagues, and have an impact across the broader organization.
1:45 PM–2:15 PM	1:45 PM–2:15 PM A User-Centered Framework For Email Success Cătălin Bridinel, Booking.com No one should get (or send) mass emails. Getting from 1-to-many to 1-to-1 communication can make every email relevant and worth reading, but it's not journey you want to start without a solid plan. This talk details a framework for improving email marketing results by effectively framing a personalized communication strategy through powerful persuasion techniques. Learn simple steps you can apply in planning, content creation, and design that can greatly improve your impact.
2:15 PM–2:45 PM	2:15 PM–2:45 PM Break
2:45 PM–3:15 PM	2:45 PM–3:15 PM Send Less, Do More: How to Send Moral Email Andrew Balerdi, Concept Communications Andrew explores the ways to keep your data lists lean, target subscribers who want your email and gives marketers pause for thought on how to send more moral campaigns.
3:20 PM–3:50 PM	3:20 PM–3:50 PM Making Friends and Getting Buy-In Melanie Rogan, Financial Times Finding common ground amongst colleagues can be a challenge, especially when you're faced with a global staff of 2,000—600 of which are journalists. Hear how Melanie identified the key word that ultimately led web developers, technologists, customer service, and editorial staff to realize they were on the same page when it came to email after all, and get real-world advice on how to make email a touchstone in measuring user experience and engagement. In this talk, you'll learn how to share the true value of email across an entire company (many of which are true skeptics), create brand guidelines for email, and champion the one KPI that speaks to every department.
3:50 PM–4:30 PM	3:50 PM–4:30 PM Email Speed Dating Improve your campaigns and get 1:1 time with speakers and other experts.
4:30 PM–5:15 PM	4:30 PM–5:15 PM Live Optimization Submit your emails for review, soliciting tips from the audience and our speakers.
5:30 PM–8:00 PM	5:30 PM–8:00 PM Party!

Wednesday, July 27th
	Marketing	Development
8:00 AM–9:00 AM	8:00 AM–9:00 AM Breakfast All ticket holders
9:15 AM–9:45 AM	Marketing 9:15 AM–9:45 AM 15 Simple Things that Make a Big Difference Jonno Cox, The Learning People Aggression of marginal gains was a concept used by Team Sky to help them win the Tour de France for the first time and it's a concept that we all should use to make email design better. In this talk we'll look at some fundamental basics of email and landing page design to help improve user experience and conversions, including: the inbox, accessibility, imagery, layout, copy & styling, optimization, CTAs and lead forms, consistency, UX, and testing.	Development 9:15 AM–9:45 AM Understanding Email Hacks Mark Robbins, Rebelmail In this session we'll look over some commonly used hacks and some lesser-known ones. Why do we need them, and how exactly do they work? From writing better tables, to CSS device targeting, to absolute positioning, to finding out what exactly this is used for .★:not(#★) we'll take a deep dive into how to work with email client rendering.
9:50 AM–10:20 AM	Marketing 9:50 AM–10:20 AM How to Utilize ~~Big~~ BASIC Data Rytis Lauris, Soundest Big data is a buzzword, but only large businesses actually have enough data points to do scientific analysis and apply it to their email marketing. Don’t forget that there is a lot of BASIC data behind any business and it may be easily applied for marketing automation. This presentation will showcase case studies with practical implementation details to prove that basic data is enough to effectively automate email marketing and increase sales.	Development 9:50 AM–10:20 AM Background Images: Design, Build and Progressive Enhancement Kristian Robinson, Two Associates Ltd Background images in email can be frustrating from both a design and build point of view, and using them can easily cause you headaches in one way or another. But they can be a really simple way to create impactful, emotive emails. In this session we’ll be looking at some simple examples and quick tips and considerations for designing and building emails with background images. All the while minimising frustrations, keeping down the weight, and enhancing user experience.
10:20 AM–10:45 AM	10:20 AM–10:45 AM Break
10:45 AM–11:15 AM	Marketing 10:45 AM–11:15 AM International Opt-In, Consent, and Legal Requirements Rosa Hafezi, ECO Awesome design, appealing offers, and irresistible teasers sound like great ingredients for successful commercial email. But superficial beauty can be tainted by underlying flaws, and in email marketing, you can't photoshop law and compliance. Have you done what's necessary behind the scenes to make sure that your emails get delivered and that you protect your brand reputation from damage? Rosa Hafezi will give you the top legal must-dos and latest "rules of the game" as set by local and international email marketing regulators.	Development 10:45 AM–11:15 AM CSS3 Animation Wolfgang Marterbauer, Dialogschmiede This session focuses on use cases of CSS3 animation in mailings to increase user engagement. We will see some examples of dos and don’ts, which clients work, and how to achieve graceful degradation.
11:20 PM–12:10 PM	11:20 PM–12:10 PM Live Optimization Submit your emails for review, soliciting tips from the audience and our speakers.
12:15 PM–1:30 PM	12:15 PM–1:30 PM Lunch
1:30 PM–2:00 PM	Marketing 1:30 PM–2:00 PM Practical Tips for A/B Testing (Without In‐House Researchers) Stacy Picking, The Climate Reality Project When it comes to email marketing, any type of testing usually falls on the back burner or the "wouldn't it be nice" list. A/B testing can even be seen as a luxury in our fast‐paced marketing industry. A practical how‐to guide for developing, implementing, and tracking A/B tests, this presentation will cover tips for running effective A/B tests, including how to get buy-in from your organization; real‐life tools for planning, conducting, and tracking tests; and hot-off-the-press A/B test results and inspiration to take home and try—no researchers and statisticians required.	Development 1:30 PM–2:00 PM Thinking Outside the <table> Rémi Parmentier, Tilt Studio Email constraints can be frustrating for a web developer (damn you, [insert your most loathed email client here]). But aside from annoying bugs, these constraints are sometimes here for very important security reasons. These constraints can also be a fuel for brand new ideas and techniques unique to emails. From a goofy email that evolves as you forward it, to a brand new technique to build responsive email without media queries, this talk will guide you inside the mind of an email geek.
2:10 PM–2:40 PM	Marketing 2:10 PM–2:40 PM Reverse Engineering Psychology in Email Olia Kudanova, SEMrush An email should be regarded as an evolving extension of your brand, and it is created by and for humans. Human psychology is so complex, even the brightest of minds have a hard time figuring it out. Luckily, there are ways to integrate a few of scientific techniques into your email marketing strategy.	Development 2:10 PM–2:40 PM Testing Interactive Emails Cyrill Gross, Mayoris AG Simple screenshots are not sufficient when testing interactive email. Learn how to approach testing of complex interactive email without your budget skyrocketing. Do popups open after clicking buttons? Are forms properly submitted? Is it possible to browse an image gallery? Based on the most complex email he has built, Cyrill will share insights into his process for testing the beast. Testing starts before the first line of code is written by analyzing your audience and popular email clients and ends with physical device testing before pressing send.
2:40 PM–3:40 PM	2:40 PM–3:40 PM Email Speed Dating Improve your campaigns and get 1:1 time with speakers and other experts.
3:45 PM–4:15 PM	Marketing 3:45 PM–4:15 PM Automating the Customer Journey Martin McKenna, iZettle Get a warts-and-all look behind the scenes of iZettle’s three-year journey in automated customer communication. Learn how iZettle reduced support tickets, onboarded more users faster, and recovered from inevitable hiccups.	Development 3:45 PM–4:15 PM Mobile First Media Queries Sam Sexton, MOO Print Ltd. The Android market is growing, and with it come challenges for how we handle responsive email. In this presentation you'll learn a novel, mobile-first approach to responsive email plus insights into the current state of Android.
4:20 PM–4:50 PM	4:20 PM–4:50 PM How To Keep Up In An Ever-Moving Industry Jaina Mistry The email marketing industry is moving faster than ever. Whether you're a designer, developer or strategist, keeping up with the latest developments is a necessary part for you to to do your job well. But we can get stuck in the day-to-day activities and forget this part of our roles as email marketers. In this session, you'll be provided with the tools, tips, and resources you'll need to keep up in the ever-evolving email marketing industry.
4:50 PM–5:00 PM	4:50 PM–5:00 PM Wrap Up + Farewell

*Requires purchase of workshop pass to attend.

Conference venue & accomodations

155 Bishopsgate is a state of the art venue located next to Liverpool St. Station in The City of London.

Event venue

etc.venues 155 Bishopsgate Liverpool St, EC2M 3YD Phone: 020 3735 4400

etc.venues 155 Bishopsgate is conveniently located in the heart of the City of London at Liverpool Street Station.

More venue info

Where to stay

To help you get the best offers at nearby hotels we have put together a HotelMap, showing nearby accommodation options and best possible rates and special offers. The map displays live availability, allowing you to book directly with each hotel.

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The Email Design Conference’16