Covering layout, design, coding best practices, and troubleshooting techniques, this is the workshop for those with a little bit of email experience that want to up their game.* SOLD OUT *
The Email Design Conference teaches email designers, marketers and strategists how to produce great looking—and performing!—emails. Learn new techniques, expand your knowledge, gather ideas, and get inspired.
Focused content, live optimization sessions, and two full days of sessions (plus two half-day workshops) provide plenty of real-world examples along with actionable takeaways. Improve the experience of email for your team and your subscribers—so you are more productive, and your emails get better results.
The Email Design Conference focuses on the planning, strategy, creation and analysis of email messages, with plenty of advice and real-world examples from people with their hands dirty in email all day, every day. You’ll leave refreshed, inspired and energized to improve and optimize your emails from the ground up!
The Email Design Conference 2014 is sold out.Get event and video package updates by email
Matt makes email marketing happen at Litmus. An award-winning email marketer specializing in mobile strategy, list hygiene and subscriber reengagement, he has shared tactics and strategies at ExactTarget, MarketingSherpa, MediaPost, Litmus and TechMedia conferences. Matt's a native Texan, an Oklahoma Sooner and a BFA-holding Dramaturg (Google it!). He scoffs at people who say "email is dead," and he turns down for nothing.
As Director of Marketing at TripIt, Elisa oversees the marketing strategy and plan to engage and retain TripIt’s free members, drive conversions to TripIt Pro, and retain TripIt Pro members – and email is a big part of her plan. Prior to joining Concur/TripIt, Elisa worked at Adobe for over 7 years. At Adobe, she launched Adobe’s student offering and then oversaw the campaigns for the design, web, and photography segments of the Adobe Creative Suite products, helping to launch Adobe Creative Cloud before she left. Elisa received an MBA from University of Southern California as well as an MA in Instructional Technology from Columbia. She has a BA in Political Science from Washington University in St. Louis.
Dave is the CEO of Curated, Inc. who make software for producing beautiful, curated email digests. Dave also runs Shiny Development, an iOS training and consultancy company in the UK. Over the past three years Dave has been publishing iOS Dev Weekly, a curated weekly digest email for iOS developers and has rediscovered a passion for creating great email.
Jared Campbell is Email Marketing Manager at Angie's List, where he provides process and strategy for a team of copywriters, designers, coders and data specialists. He was schooled as an email marketer in the investing industry, perhaps one of the last places where copy is still king. After living in D.C. for several years, he’s spent the past couple years in Indianapolis.
Jay serves as VP of Strategic Services at BrightWave Marketing and is passionate about problem-solving and transforming email programs for the 21st century. He has been in a relationship with email marketing since 2005 and in his spare time, he serves the Atlanta Interactive Marketing Association as its Marketing Chair, loves talking about tasty food and his kickboxing habit.
Megan Merrifield designs and codes emails at Gulfstream Aerospace in Savannah, Georgia. She frequently debates the Oxford comma and can be found brainstorming for new campaigns, working to push the envelope in email and making puns.
Mark Reeves is Founder & Project Lead at Clearbold, where he focuses on successful outcomes in web, mobile & email initiatives. Mark's mission is to simplify our relationship with technology and help transform organizations one project at a time. After a dozen years in the Greater Boston area, Mark & his family relocated to Western Massachusetts 2 years ago.
Brian is a Kansas City-based UI Designer and strong proponent of collaborative workflows, quality content, user experience, and craft beer. He is currently on the UI team at DEG where he does cross-channel design and development work for a range of major brands. In addition to his 9-5, Brian is the creator of Responsive Email Patterns, curator of Responsive Email Resources, has written on responsive email for publications such as Smashing Magazine and serves as a moderator of Litmus Community.
Paul is CEO and co-founder of Litmus. Having started the company in the UK in 2005, Paul relocated to Boston, MA in 2009. He loves living this side of the Atlantic and is passionate about helping people create better emails.
Matt is CTO and co-founder of Litmus. After Paul tested the water this side of the pond in 2009, Matt followed six months later to hire our first two engineers. Matt spends all day dreaming up ideas of how Litmus can improve the lives of people sending email.
David is CPO and co-founder of Litmus. A Ruby developer by trade, David is responsible for overall product experience. He spends his free time with his growing family and vows one day to master the drums.
With over six years of experience in B2B marketing and four years at SaaS companies, Cori has been designing and building out email templates for the past three years and loves discovering and working with new trends in email, marketing automation and demand generation. Before joining Xamarin in September 2013 to head up the Demand Generation team, Cori managed worldwide email communications as the Marketing Campaigns Manager at Zendesk. Prior to that she held positions in email marketing, lead generation, and event marketing at Aconex and Intevac.
Originally from Santa Barbara and currently living in San Francisco, Cori has traveled to over 25 countries, loves cooking, and is an enormous Red Sox fan.
Andrew is Senior Strategy Consultant at Lyris. He has worked in marketing across three different continents for major car manufacturers, institutions, and retailers. He joined Lyris in 2010 and consults with a variety of clients on email strategy, design, mobile optimization, testing, segmentation, and much more. Andrew regularly blogs for Lyris and Econsultancy.
Kristina Huffman leads Creative Services at the ExactTarget Marketing Cloud–she and her team execute on cross-channel campaigns for leading digital marketers, and have a deep specialty in data-driven email design and mobile optimization. Kristina is a midwesterner living in the Boston area.
Schuyler Wareham handles all things analytics as part of ExactTarget's strategic services consulting group. Seeking data to provide greater clarity on consumer behavior across digital channels is his foremost objective; weaving these insights into strategic recommendations that help marketers and consumers alike is his ultimate goal. Schuyler lives in Indianapolis, Indiana.
John is the Chief Data Scientist for MailChimp. He's also a recovering management consultant who's done a lot of analytics work for large businesses (Coke, Royal Caribbean, Intercontinental Hotels) and the government. These days John does all sorts of awesome data science for MailChimp. John's book Data Smart: Using Data Science to Transform Information into Insight, is now out from Wiley and is possibly the most legal fun you can have with spreadsheets.
Mike works as an Online Marketing Manager for the software company Atlassian, where he builds, sends, and tests all major emails, as well as manages Atlassian's social media channels. Before Atlassian, Mike worked in the marketing department for his lifelong favorite sports team the San Francisco Giants, where he wrote and produced content for the in-game entertainment during all home games. He has also worked on various TV shows including "Jimmy Kimmel Live," "Curb Your Enthusiasm," and "The Sarah Silverman Program."
Fabio Carneiro is an Email & User Experience Designer at MailChimp, where he spends his days neck-deep in HTML email, designing and developing versatile, responsive templates for more than 4 million MailChimp users. He loves helping others conquer email design, and has given talks at the Atlanta Web Design Group, ConvergeSE, and Litmus, recorded a course for Treehouse, and shared his expertise with publications like Smashing Magazine.
Kevin Mandeville is a designer at Litmus He loves using CSS tricks to hack emails and make them do things they shouldn't do. When he's not pushing pixels or the boundaries of email, he can most often be found streetballin, watching Boston sports, and using the Oxford comma all over the place.
Paul fell into, and then fell in love with email whilst working for one of the UK’s leading online fashion retailers. So smitten by it, he launched the Beyond the Envelope Twitter page to share his passion for email and typography, and critic the contents of his inbox. From this, it has now developed into a HTML Email Research, Design and Development Laboratory both as an environment for experimenting with email, and as a service, so that businesses and organisations alike can also benefit from his discoveries in their campaigns!
Brent is a Marketing Automation Strategist at DEG, a full-service digital consultancy specializing in marketing, commerce and collaboration strategies. A veteran in the email marketing game, Brent is passionate about utilizing customer data and innovative design to create awesomely personalized messages; nothing is worse than receiving an email that seems like it's meant for someone else. Brent likes good food, good beer, good dogs, and good times.
Vicky Ge is the Sr. Online Marketing Manager at TASER International, Inc., where she and her team manage web, email, and search engine marketing to law enforcement-a niche B2B audience. An avid illustrator, Vicky graduated from Harvard College with a degree in Art History, Economics, and power-napping. She resides in Phoenix, where she teaches French, cares for her hamster, and ponders marketing automation and customer-first design.
After ten years as a legislative aide in the Ohio House of Representatives and public affairs director for the Ohio Attorney General, Jason started out on his own to take what had been a hobby and a turn it into his livelihood. He founded meeker omnimedia and focused on offering creative and web services to political entities and the business community. Through this venture Jason happened to take on a project for several email templates and jumped head first into the world of email design. After that first glimpse at the world of email it has since become Jason's passion and focus of his professional endeavors. He currently resides in Columbus, Ohio, where he oversees the creative and technological portions of RootedELM as strategic partner.
Get your keyboards dirty with hands-on coding and design opportunities. Both workshops will be run by the leading minds in email design!
Covering layout, design, coding best practices, and troubleshooting techniques, this is the workshop for those with a little bit of email experience that want to up their game.* SOLD OUT *
Ideal for those that have perfected the basics, this workshop will cover advanced techniques such as responsive design, SVG animation, using CSS3, and more!* SOLD OUT *
Two full days of breakout sessions + two half-day workshops. Check back often—we'll be updating the schedule as plans for the conference fall into place.
Covering layout, design, coding best practices, and troubleshooting techniques, this is the perfect workshop for those with a little bit of email experience that want to up their game.
Lunch is included in both Intermediate and Advanced workshop registration.
Ideal for those that have perfected the basics, this workshop will cover advanced techniques such as responsive design, SVG animation, using CSS3, and more!
Alongside Dribbble, Campaign Monitor, and Shopify, we’ll be hosting a meetup at District Hall, a short walk from the Seaport World Trade Center. There will be light appetizers and drinks, chances to show off your amazing design talents, lots of swag to be won, and plenty of opportunity to meet and network with fellow design lovers! This event is open to everyone, not just conference attendees.
Space is limited to the first 150 registrants. The first 125 attendees will receive a drink ticket; cash bar to follow. Register now!
We’re all a little crazy in love with email. No one gets into email marketing because it’s glamorous or lucrative. We’re here because we care about fixing an industry that is too often neglected and suffers from a negative perception. (When was the last time you introduced yourself and someone said, “Oh, so you’re a spammer?”)
Let’s kick off two days of email geekery with a look at how our industry is evolving. Email marketing isn’t what it used to be, but we’re counting on you to be the change our field needs to keep moving forward! Get ready to go back to your organization and make email awesome.
TripIt, the automagical travel organizing app from Concur, has around 60 different emails that are triggered by the actions, behaviors and travel events of users. Built as an extension of the TripIt service, these emails were created and managed by the company's product and development teams. As part of a recent effort to create a more seamless experience for users, TripIt's marketing and product teams collaborated to refresh the company's triggered email campaigns, marrying product and marketing best practices to creating a more engaging email experience for TripIt's more than 9 million users. In this session, Elisa Haidt, TripIt's Director of Marketing, will share her team's journey; describing how to combine branding, product design and user experience into one automagical triggered email campaign.
Creating original content takes a lot of time, talent and effort, but our audiences go crazy for valuable and relevant information. Digest newsletters—weekly or monthly communications that round up information surrounding a specific theme—have grown in popularity. Despite being a collection of third party links, digest newsletters offer a unique opportunity to build your brand and reputation. Hear how iOS Dev Weekly and the Email Design Newsletter have built a community by providing a strong editorial voice and interesting content to their subscribers.
Whether you realize it or not, there are multiple methods to the magic that goes into conceptualizing, designing and deploying any given email campaign. We'll discuss the importance of setting goals, managing stakeholders and selecting and optimizing a production process. You will also learn how critically valuable one document can be to program validation and optimization.
The world is driven by buttons: Take this survey. Buy now. But these direct calls to action are sometimes asking the user to make the wrong choice. Take 50 minutes to think outside the button, and step into the mind of the user. Change the decision made on calls to action by exploring deep linking techniques that get your users to take action—without them even knowing it, simply by removing steps or decreasing “perceived work”.
As your designs shift across breakpoints, keeping content priority in tact while delivering a great user experience can be tough. Add to that the challenging and outdated standards of email development and the task can seem even more daunting. What can be done to deliver consistently great experiences no matter the device your customers are on? We’ll take a look at how to overcome these challenges with design strategies and advanced CSS techniques that will wrangle your content into shape.
It's 2014 and the tipping point has been reached: Email's gone mobile. Now that email's evolving at the speed of mobile—new devices, new capabilities, changing screen sizes—you need to get yourself, your team, your boss and your clients on board. How do you manage migrating your email efforts to mobile?
Do you often open emails that literally hurt your eyes because they’re so ugly, confusing, or not rendering correctly? As you know, email recipients can tell right away when marketers haven't spent enough (or any) time and effort thinking about their emails. Let’s make sure our own audiences know we’re thinking about them long before we hit the send button by doing everything we can to create emails that look beautiful, display correctly, and have a clear CTA. In this session we’ll cover the top 10 template tools for designing, building, and testing emails, learn about several email layout “worst practices” and how to avoid them, and discuss easy-to-implement design ideas that will make your emails stand out and look better immediately.
Join the Litmus founders for a fireside chat! This is an exclusive opportunity to hear about upcoming product developments and a sneak peek at what the future holds for email (and Litmus!).
You’ve worked hard to create a beautiful responsive email template, spent hours making sure it looks great in Outlook and optimized for all image blocking scenarios, but all of that could be wasted on the recipient if the content isn’t relevant. Dynamic Content has been proven to significantly increase clicks, opens and subscriber satisfaction. During this informative session we’ll explain the different types of dynamic content, the data that you’ll need to implement and the design and coding challenges which dynamic content presents.
Following on from their popular 2013 talk, Kristina and Schuyler will discuss how designers can take an analytical approach to their work and use data to make smart decisions for the end user.
Join the Litmus team and fellow conference-goers for a night of email geekery fun! After grabbing dinner with your new email-loving friends, swing by District Hall, a short walk from the Seaport World Trade Center, for drinks, snacks, and fun!
MailChimp sends 10 billion email newsletters for over 6 million customers each month, and from those sends comes a mountain of clicks, opens, purchases, and other transactional data. But MailChimp's success wasn't built on data. It was built on a user experience that placed an intuitive and friendly interface on email marketing and removed much of the busy work. So how does a company whose business is not data, use its massive data set? MailChimp uses data science for the same ends as they use graphic design and customer support: to improve the user experience of sending email. John Foreman, author of Data Smart and Chief Scientist for MailChimp, will discuss how he uses data science to dispel anecdotal marketing lore and drive improvements in the email ecosystem.
This panel will explore how to approach email development with advanced email hacks. The panelists will break down their own unique approaches and processes to solving specific problems with various email clients and how to troubleshoot them. Topics to be covered include fast ways to test new ideas (and the tools needed to do so), how to target specific email clients with progressive enhancement and graceful degradation, and how to find workarounds and solutions for email clients when nothing seems to be working.
Think you're sending the best emails possible? If you aren't A/B testing, you'll never know. Whether you're a marketer or otherwise, learn how you can create and execute meaningful tests to continuously improve your email program.
How far can we push HTML typography in email? What happens when we try to code the font sizes to be responsive as well as the template? How do we go about incorporating, building in fallbacks for and licensing web fonts? Which email and webmail clients struggle under the strain and which ones allow us to break new ground in email design and development?
Through a series of exploratory examples, I’ll walk you through my own journey of experimentation and discovery – what succeeded, what failed, and what made me think ‘Awesome – I want to start using that today!’
Great email design is complemented with relevant content. You can hide preheaders, bulletproof your buttons, and stack your navigation, but it’s all for naught if your message doesn't resonate with your subscribers. Relevancy is created through a deep understanding of your subscribers, but how can you acquire the data to create 1 to 1 messages?
In this session, we’ll discuss the challenges of acquiring subscriber data for unique audiences, and how to leverage that data to create relevant messages that perform for your business. We’ll cover specific strategies, like defining your audience, and design tactics such as landing pages, quizzes, behavior analysis, and the ever-popular profile and preference center.
You've worked so hard on that email template and created such a flawless landing page. But, during your after-action analysis, Google Analytics shows IE 5.0 visitors filling out forms; Litmus counts 15% of your users on Outlook 2007 (and below); top performing buttons are #not-your-brand's-beautiful-hex-code. You're sulking in your marketing automation's WYSIWYG, find-replacing all those <tables> with <divs>, and you think, "Does my design not mesh with the data? Must I kill my darlings?"
This case study from TASER International, Inc. asks: Are you using data-driven, customer-first design? In this session, we share through our favorite tests (both successes and failures) how and when we listened to-or ignored!-the data to best serve our customers. We hope you'll leave this session ready to A/B test your own designs and to kill, er, improve your darlings.
Over the past year and a half Hyde Park Jewelers has initiated a dramatic change to their email campaigns. By focusing on who subscribers are and how they interact with campaigns, emails are tailored to fit subscriber lifestyles. Jason will share the stratagies and techniques behind Hyde Park's mobile first and HiPPI email marketing program which have resulted in a significant increase in engagement, and more importantly, sales.
A deep dive into email design techniques aimed to connect emotionally with subscribers. We’ll take a look at how to delight customers using surprising design elements and the occasional easter egg. Topics include cutting edge uses of ALT text, CSS animation & interactivity, video & more.
Is your messaging Valuable, Engaging, Necessary and True? We’ll look at how to create smooth, intuitive experiences for users, balance best practices while maintaining brand cohesion, and how we, as marketers, can keep ourselves in line and not fall in love with our own ideas of what works.
We all have our reasons. "When I grow up ..." ended with "email marketing" (said no one ever). And yet, here we stand together with (at least) 99 reasons why we do what we do and love what we do. We will highlight, laugh, cry, snicker and chortle our way through some (or all) of the reasons why the future is so bright for a craft that will continue to be at the center of the digital marketing universe.
Seaport World Trade Center
200 Seaport Boulevard
Boston, MA 02210
The Seaport World Trade Center’s location on historic Boston Harbor shows off the bustling Seaport District – offering maximum convenience to the Financial District and Logan International Airport, as well as the North End, Back Bay and all major Boston attractions.More Info
Due to awesome response to the conference, our discounted rooms at the Seaport Boston Hotel and the Renaissance Boston Waterfront Hotel are now sold out.
The nearest hotels to the Seaport World Trade Center are the Seaport Hotel, the Renaissance Boston Waterfront Hotel, and the Westin Boston Waterfront. To search availability and rates at these and other hotels near the conference venue, please consult hotels.com or your favorite travel site.