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the email design conference

presented by The Email Design Conference 2014

Plan, create, and code awesome emails

The Email Design Conference teaches email designers, marketers and strategists how to produce great looking—and performing!—emails. Learn new techniques, expand your knowledge, gather ideas, and get inspired.

Focused content, live optimization sessions, and two full days of sessions (plus two half-day workshops) provide plenty of real-world examples along with actionable takeaways. Improve the experience of email for your team and your subscribers—so you are more productive, and your emails get better results.

The Email Design Conference focuses on the planning, strategy, creation and analysis of email messages, with plenty of advice and real-world examples from people with their hands dirty in email all day, every day. You’ll leave refreshed, inspired and energized to improve and optimize your emails from the ground up!

The Email Design Conference 2014 is sold out.

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Email experts from leading brands, agencies and ESPs will share their stories, tips and advice.


Get your keyboards dirty with hands-on coding and design opportunities. Both workshops will be run by the leading minds in email design!

Intermediate Workshop

Covering layout, design, coding best practices, and troubleshooting techniques, this is the workshop for those with a little bit of email experience that want to up their game.


Advanced Workshop

Ideal for those that have perfected the basics, this workshop will cover advanced techniques such as responsive design, SVG animation, using CSS3, and more!



Two full days of breakout sessions + two half-day workshops. Check back often—we'll be updating the schedule as plans for the conference fall into place.

8:00 - 9:00

Breakfast & AM Workshop Registration

9:00 - 12:30

Intermediate WorkshopSOLD OUT

Covering layout, design, coding best practices, and troubleshooting techniques, this is the perfect workshop for those with a little bit of email experience that want to up their game.

12:30 - 2:00

Lunch & PM Workshop Registration

Lunch is included in both Intermediate and Advanced workshop registration.

2:00 - 5:30

Advanced WorkshopSOLD OUT

Ideal for those that have perfected the basics, this workshop will cover advanced techniques such as responsive design, SVG animation, using CSS3, and more!

6:00 - 8:00

Email Community Meetup

Alongside Dribbble, Campaign Monitor, and Shopify, we’ll be hosting a meetup at District Hall, a short walk from the Seaport World Trade Center. There will be light appetizers and drinks, chances to show off your amazing design talents, lots of swag to be won, and plenty of opportunity to meet and network with fellow design lovers! This event is open to everyone, not just conference attendees.

Space is limited to the first 150 registrants. The first 125 attendees will receive a drink ticket; cash bar to follow. Register now!

8:00 - 9:00

Registration & Continental Breakfast

9:00 - 9:30

GS Who Run The World? (Email Designers)

Matt Byrd, Litmus

We’re all a little crazy in love with email. No one gets into email marketing because it’s glamorous or lucrative. We’re here because we care about fixing an industry that is too often neglected and suffers from a negative perception. (When was the last time you introduced yourself and someone said, “Oh, so you’re a spammer?”)

Let’s kick off two days of email geekery with a look at how our industry is evolving. Email marketing isn’t what it used to be, but we’re counting on you to be the change our field needs to keep moving forward! Get ready to go back to your organization and make email awesome.

9:30 - 9:45

Coffee Break

9:45 - 10:35

A Triggered Emails, the Secret to Success: TripIt's Automagical Journey

Elisa Haidt, Concur (TripIt)

TripIt, the automagical travel organizing app from Concur, has around 60 different emails that are triggered by the actions, behaviors and travel events of users. Built as an extension of the TripIt service, these emails were created and managed by the company's product and development teams. As part of a recent effort to create a more seamless experience for users, TripIt's marketing and product teams collaborated to refresh the company's triggered email campaigns, marrying product and marketing best practices to creating a more engaging email experience for TripIt's more than 9 million users. In this session, Elisa Haidt, TripIt's Director of Marketing, will share her team's journey; describing how to combine branding, product design and user experience into one automagical triggered email campaign.

B Building a Community with Curated Content

Dave Verwer, Curated Inc.
Matt Byrd, Litmus
Jason Rodriguez, Litmus

Creating original content takes a lot of time, talent and effort, but our audiences go crazy for valuable and relevant information. Digest newsletters—weekly or monthly communications that round up information surrounding a specific theme—have grown in popularity. Despite being a collection of third party links, digest newsletters offer a unique opportunity to build your brand and reputation. Hear how iOS Dev Weekly and the Email Design Newsletter have built a community by providing a strong editorial voice and interesting content to their subscribers.

10:35 - 11:20

Email Speed Dating Sessions

11:20 - 12:10

A Process This! How to Be Successful by Design

Jay Jhun, BrightWave
Megan Merrifield, Gulfstream Aerospace

Whether you realize it or not, there are multiple methods to the magic that goes into conceptualizing, designing and deploying any given email campaign. We'll discuss the importance of setting goals, managing stakeholders and selecting and optimizing a production process. You will also learn how critically valuable one document can be to program validation and optimization.

B Using Deep Linking Calls to Action to Improve Conversion

Jared Campbell, Angie's List

The world is driven by buttons: Take this survey. Buy now. But these direct calls to action are sometimes asking the user to make the wrong choice. Take 50 minutes to think outside the button, and step into the mind of the user. Change the decision made on calls to action by exploring deep linking techniques that get your users to take action—without them even knowing it, simply by removing steps or decreasing “perceived work”.

12:10 - 1:25

Lunch & Roundtable Discussions

1:25 - 2:00

GS Live Email Optimization Session

2:00 - 2:50

A Winning the Design Battle on Every Screen

Brian Graves, DEG

As your designs shift across breakpoints, keeping content priority in tact while delivering a great user experience can be tough. Add to that the challenging and outdated standards of email development and the task can seem even more daunting. What can be done to deliver consistently great experiences no matter the device your customers are on? We’ll take a look at how to overcome these challenges with design strategies and advanced CSS techniques that will wrangle your content into shape.

B Making Your Way in a Mobile World

Mark Reeves, Clearbold LLC

It's 2014 and the tipping point has been reached: Email's gone mobile. Now that email's evolving at the speed of mobile—new devices, new capabilities, changing screen sizes—you need to get yourself, your team, your boss and your clients on board. How do you manage migrating your email efforts to mobile?

2:50 - 3:35

Email Speed Dating Sessions

3:35 - 4:25

A Email Design Tools and Layout Best Practices

Cori Hemmah, Xamarin

Do you often open emails that literally hurt your eyes because they’re so ugly, confusing, or not rendering correctly? As you know, email recipients can tell right away when marketers haven't spent enough (or any) time and effort thinking about their emails. Let’s make sure our own audiences know we’re thinking about them long before we hit the send button by doing everything we can to create emails that look beautiful, display correctly, and have a clear CTA. In this session we’ll cover the top 10 template tools for designing, building, and testing emails, learn about several email layout “worst practices” and how to avoid them, and discuss easy-to-implement design ideas that will make your emails stand out and look better immediately.

B The Future of Litmus

Paul Farnell, Litmus
Matt Brindley, Litmus
David Smalley, Litmus

Join the Litmus founders for a fireside chat! This is an exclusive opportunity to hear about upcoming product developments and a sneak peek at what the future holds for email (and Litmus!).

4:25 - 4:35


4:35 - 5:25

A Creating a Personalized Email Experience with Dynamic Content

Andrew King, Lyris

You’ve worked hard to create a beautiful responsive email template, spent hours making sure it looks great in Outlook and optimized for all image blocking scenarios, but all of that could be wasted on the recipient if the content isn’t relevant. Dynamic Content has been proven to significantly increase clicks, opens and subscriber satisfaction. During this informative session we’ll explain the different types of dynamic content, the data that you’ll need to implement and the design and coding challenges which dynamic content presents.

B Data for Designers

Kristina Huffman, ExactTarget Marketing Cloud
Schuyler Wareham, ExactTarget Marketing Cloud

Following on from their popular 2013 talk, Kristina and Schuyler will discuss how designers can take an analytical approach to their work and use data to make smart decisions for the end user.

7:00 - 10:00

After Party

Join the Litmus team and fellow conference-goers for a night of email geekery fun! After grabbing dinner with your new email-loving friends, swing by District Hall, a short walk from the Seaport World Trade Center, for drinks, snacks, and fun!

8:30 - 9:00

Registration & Continental Breakfast

9:00 - 9:50

GS Data Science at MailChimp: Using Mountains of Data to Improve the Email Experience

John Foreman, MailChimp

MailChimp sends 10 billion email newsletters for over 6 million customers each month, and from those sends comes a mountain of clicks, opens, purchases, and other transactional data. But MailChimp's success wasn't built on data. It was built on a user experience that placed an intuitive and friendly interface on email marketing and removed much of the busy work. So how does a company whose business is not data, use its massive data set? MailChimp uses data science for the same ends as they use graphic design and customer support: to improve the user experience of sending email. John Foreman, author of Data Smart and Chief Scientist for MailChimp, will discuss how he uses data science to dispel anecdotal marketing lore and drive improvements in the email ecosystem.

9:50 - 10:00

Coffee Break

10:00 - 10:50

A How to Beat Email Clients with Email Hacks

Brian Graves, DEG
Fabio Carneiro, MailChimp
Kevin Mandeville, Litmus

This panel will explore how to approach email development with advanced email hacks. The panelists will break down their own unique approaches and processes to solving specific problems with various email clients and how to troubleshoot them. Topics to be covered include fast ways to test new ideas (and the tools needed to do so), how to target specific email clients with progressive enhancement and graceful degradation, and how to find workarounds and solutions for email clients when nothing seems to be working.

B Optimizing Your Email with A/B Testing

Mike Heimowitz, Atlassian

Think you're sending the best emails possible? If you aren't A/B testing, you'll never know. Whether you're a marketer or otherwise, learn how you can create and execute meaningful tests to continuously improve your email program.

10:50 - 11:30

Email Speed Dating Sessions

11:30 - 12:20

A HTML Typography in Email

Paul Airy, Beyond the Envelope

How far can we push HTML typography in email? What happens when we try to code the font sizes to be responsive as well as the template? How do we go about incorporating, building in fallbacks for and licensing web fonts? Which email and webmail clients struggle under the strain and which ones allow us to break new ground in email design and development?

Through a series of exploratory examples, I’ll walk you through my own journey of experimentation and discovery – what succeeded, what failed, and what made me think ‘Awesome – I want to start using that today!’

B Get Relevant or Die Tryin’

Brent Walter, DEG

Great email design is complemented with relevant content. You can hide preheaders, bulletproof your buttons, and stack your navigation, but it’s all for naught if your message doesn't resonate with your subscribers. Relevancy is created through a deep understanding of your subscribers, but how can you acquire the data to create 1 to 1 messages?

In this session, we’ll discuss the challenges of acquiring subscriber data for unique audiences, and how to leverage that data to create relevant messages that perform for your business. We’ll cover specific strategies, like defining your audience, and design tactics such as landing pages, quizzes, behavior analysis, and the ever-popular profile and preference center.

12:20 - 1:35

Lunch & Roundtable Discussions

1:35 - 2:00

GS Live Email Optimization Session

2:00 - 2:50

A When Ugly Is Beautiful: Lessons in Data-Driven, Customer-First Design

Vicky Ge, TASER International

You've worked so hard on that email template and created such a flawless landing page. But, during your after-action analysis, Google Analytics shows IE 5.0 visitors filling out forms; Litmus counts 15% of your users on Outlook 2007 (and below); top performing buttons are #not-your-brand's-beautiful-hex-code. You're sulking in your marketing automation's WYSIWYG, find-replacing all those <tables> with <divs>, and you think, "Does my design not mesh with the data? Must I kill my darlings?"

This case study from TASER International, Inc. asks: Are you using data-driven, customer-first design? In this session, we share through our favorite tests (both successes and failures) how and when we listened to-or ignored!-the data to best serve our customers. We hope you'll leave this session ready to A/B test your own designs and to kill, er, improve your darlings.

B Hyde Park Jewelers–Know Your Audience

Jason Meeker, RootedELM

Over the past year and a half Hyde Park Jewelers has initiated a dramatic change to their email campaigns. By focusing on who subscribers are and how they interact with campaigns, emails are tailored to fit subscriber lifestyles. Jason will share the stratagies and techniques behind Hyde Park's mobile first and HiPPI email marketing program which have resulted in a significant increase in engagement, and more importantly, sales.

2:50 - 3:35

Email Speed Dating Sessions

3:35 - 4:25

A Designing for Emotion in Email

Kevin Mandeville, Litmus
Jason Rodriguez, Litmus

A deep dive into email design techniques aimed to connect emotionally with subscribers. We’ll take a look at how to delight customers using surprising design elements and the occasional easter egg. Topics include cutting edge uses of ALT text, CSS animation & interactivity, video & more.

B The VENT Method: A Strategy for Crafting Compelling Content

Zachary Hanz, Sprout Social

Is your messaging Valuable, Engaging, Necessary and True? We’ll look at how to create smooth, intuitive experiences for users, balance best practices while maintaining brand cohesion, and how we, as marketers, can keep ourselves in line and not fall in love with our own ideas of what works.

4:25 - 4:35


4:35 - 5:25

GS 99 Reasons Why Email Rocks

Jay Jhun, BrightWave

We all have our reasons. "When I grow up ..." ended with "email marketing" (said no one ever). And yet, here we stand together with (at least) 99 reasons why we do what we do and love what we do. We will highlight, laugh, cry, snicker and chortle our way through some (or all) of the reasons why the future is so bright for a craft that will continue to be at the center of the digital marketing universe.

Venue Info

Seaport World Trade Center
200 Seaport Boulevard
Boston, MA 02210
(617) 385-5000

The Seaport World Trade Center’s location on historic Boston Harbor shows off the bustling Seaport District – offering maximum convenience to the Financial District and Logan International Airport, as well as the North End, Back Bay and all major Boston attractions.

More Info

Looking for things to do while you are visiting Boston? View our handy city guide

Hotel Info


Due to awesome response to the conference, our discounted rooms at the Seaport Boston Hotel and the Renaissance Boston Waterfront Hotel are now sold out.

The nearest hotels to the Seaport World Trade Center are the Seaport Hotel, the Renaissance Boston Waterfront Hotel, and the Westin Boston Waterfront. To search availability and rates at these and other hotels near the conference venue, please consult or your favorite travel site.


97% of 2013 attendees said they’d attend again, and 99% would recommend The Email Design Conference to a friend. See what else previous attendees had to say!


Where is the conference?

It’s at the Seaport World Trade Center, which is located at 200 Seaport Boulevard in Boston, MA.

Are there any hotel discounts for attendees?

Yes! The Renaissance Boston Waterfront Hotel, located at 606 Congress Street, is offering rooms at the reduced rate of $229 + tax per night. The rate is valid Sunday, August 17th through Wednesday, August 20th. Rooms are limited and the deal expires Friday, July 25th, so book as soon as possible! Call Group Reservations at 1-877-901-6632 and request the special rate for The Email Design Conference (TEDC), or book online.

Do you have any recommendations for places to eat or things to do in Boston?

We do! Check out our handy city guide.

Who should attend? Is this content appropriate for me / my team?

The Email Design Conference is tailor-made for email geeks: marketers and designers alike will find opportunities to spark creativity, learn new techniques, and connect with like-minded practitioners. Regardless of whether you work for a brand, agency, ESP or you’re in the B2B or B2C realm, you will leave feeling inspired and ready to tackle your next campaign. Breakout sessions allow you to attend sessions that are most valuable to you and your team. The conference is open to everyone; you don’t have to be a Litmus customer!

What is the cancellation/substitution policy?

If you are unable to attend, you may send a substitute, but no credits or refunds will be given. If you elect to transfer your registration to a colleague or friend, all substitutions must be made at least five days prior to the start of the event. No substitutions will be allowed at the event, and no credits or refunds will be given if a substitute cannot be identified.

If you register for the event and fail to make substitution arrangements or fail to show, no refund or credit will be given.

What is the dress code?

The dress code for the conference is casual. Jeans and t-shirts are completely fine! While temperatures in Boston in August are usually around 80°F, conference venues tend to be a bit cool, so packing some extra layers may not be a bad idea.

I would like to be invoiced for my payment. Is that possible?

Absolutely! After selecting the number of tickets you’d like to purchase, click on the “Show other payment options” link underneath the “Register” button. Then click on the “Pay offline” button that appears and fill out attendee information. Our billing team will reach out to the buyer email with the invoice.

Can I pay for registration on-site?

We anticipate the conference to sell-out in advance of the event date. In the event that tickets are available, we will offer on-site registration via credit card payments only.

Will the conference be live streamed?

A live stream will not be offered, but sessions will be recorded and available for purchase later in the year. Check out #TEDC14 on Twitter for updates and takeaways from attendees!

Will presentations and recordings of the presentations be available post-conference?

Yes! All presentations and recordings will be available to conference attendees after the event.

When does the conference start and end? When should I arrive/depart?

If you’re attending the intermediate workshop, registration and breakfast begins at 8:00am on Monday, August 18th and the workshop begins at 9:00am and goes until 12:30. Lunch will be provided between 12:30pm and 2:00pm.

If you’re attending the advanced workshop, registration and lunch will occur between 12:30pm and 2:00pm. The workshop begins at 2:00pm and goes until 5:30pm.

Registration for the conference begins at 8:00am on Tuesday, August 19th and the first session kicks off at 9:00am. The last session of the conference will end at 5:30pm on Wednesday, August 20th.

What meals are included with the conference registration?

If you’re attending one of the workshops on Monday, August 18th, lunch will be provided. The intermediate workshop also includes breakfast.

Continental breakfast and lunch will be provided for attendees on Tuesday and Wednesday. In addition, we’ll have coffee and snack breaks throughout the conference. We’ll also provide some snacks and a limited number of drinks during the conference party on Tuesday evening.

Are workshops included in the registration price?

No, workshops are not included in the conference price. Workshops are available to add-on to your conference registration for $350 each. To register for a workshop, select your conference ticket(s) on the registration page. You'll have an opportunity to purchase workshops after filling in your order details. If you have any issues, please email us at

Can I register for a workshop without registering for the conference?

No, workshops are only available as an add-on to regular conference registration. You must purchase a full conference ticket in order to register to attend a workshop.

Will the conference be held in other locations?

In 2014, The Email Design Conference will only be held in Boston. We opted to have one big (and better!) conference with breakout sessions and an optional workshop day, rather than three smaller events in different locations. We haven’t ruled out future events in different cities and countries, so stay tuned!

Do you have free/discounted/non-profit tickets?

While 75 early bird tickets were available, they are all sold out! We’re currently offering 10% off registration for groups of three or more. In lieu of traditional sponsorships to fund the events, we’ve opted to finance our effort through ticket proceeds—an unusual approach that allows for amazing, pitch-free content, but not much room for discounts and giveaways.

What kind of sponsorship opportunities are available?

We have chosen not to offer any traditional sponsorship opportunities for the event. However, we are offering those interested the opportunity to get involved with the conference by "sponsoring" individuals to attend. We can host a random drawing, contest, or ask for applications—it's up to you. You can then decide how you'd like your guests to represent your brand in turn for their ticket (tweet, guest blog, wear your company t-shirt, etc.). They are allowed to pass out promotional materials on your behalf, but no on-site booth or storage will be provided. Learn more about this opportunity.

Will we have a booth/on-site presence?

If you choose to sponsor attendee(s) for the conference, they will be able to hand out promotional materials on your behalf, but an on-site booth or storage will not be provided.

Litmus will have an on-site booth for anyone to stop by and meet the Litmus team, receive a demo, or ask questions.

Are there any volunteer opportunities in exchange for free admission to the conference?

With the help of Future Insights and the Litmus staff, we are fully staffed. We do not need any volunteers at this time.

Additional questions?

Reach out to us at We’re happy to help!