We love email, and we love great design. Join us as we explore how modern UI/UX concepts extend to the email experience, and demonstrate how careful planning, strategic guidance and stellar design can lead to dramatic results. Spark your creativity, learn new techniques and connect with like-minded practitioners in two full days of amazing talks.
Chris Studabaker is a veteran of the email and comics industries. His work centers on leading digital marketing teams focused on integrating design and technology to deliver results. He loves stories, design, software, and games. Litmus user since 2007.
Brendan Schwartz co-founded Wistia in 2006 in a commune in Cambridge, Massachusetts. Wistia provides video marketing tools that help businesses host, promote, and track their videos. At Wistia, Brendan relentlessly pursues simplicity in the product, technology, and design. Maybe it's because he's really indecisive, but Brendan hates interfaces with too many options and loves emails that feature a single call to action. Talk to him about self-driving cars, fly fishing, or bizarre hypothetical questions, and he'll get really riled up.
Heading up creative agency Action Rocket, Elliot specializes in design and development for the email channel. Previously at e-Dialog, he’s worked with London 2012, British Airways and IKEA. He authors the Email Design Review blog and contributes to .net magazine and Econsultancy.
Justine is director of marketing at Litmus, where she leads content marketing, customer education and research initiatives. She’s strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it's time to hit the send button.
Co-founder of Summify, acquired by Twitter in 2012. Engineering Manager at Twitter working on Email, Notifications & Virality.
Colin and his co-founder John started an email company in 2012, long after the pundits declared email dead. Prior to that he was Head of Product at ChallengePost.com. Colin has a strong focus on user experience, both in the product he builds and in the marketing emails about email that he sends to thousands of people each week.
Ros is the Community Manager at Campaign Monitor, a top-notch app for sending beautiful email newsletters for both yourself and your clients. When not uncovering email hacks, writing guides on CSS and responsive design or helping out customers, she's living the hipster dream in San Francisco.
Kristina Huffman leads creative services at ExactTarget - she and her team execute on cross-channel campaigns for leading digital marketers, and have a deep specialty in data-driven email design and mobile optimization. Kristina is a midwesterner living in Cambridge, MA.
Schuyler Wareham handles all things analytics as part of ExactTarget's strategic services consulting group. Seeking data to provide greater clarity on consumer behavior across digital channels is his foremost objective; weaving these insights into strategic recommendations that help marketers and consumers alike is his ultimate goal. Schuyler lives in Indianapolis, Indiana.
Matt is not a wedding planner, but he does manage email marketing strategy and execution at WeddingWire, the leading wedding and events network in the United States. A native Texan, Matt earned his BFA in Dramaturgy (Google it!) at the University of Oklahoma, where he had a critically-acclaimed turn as Watchman #1 in Romeo & Juliet. He has also memorized the rap from TLC's Waterfalls, but prefers not to be put on the spot to perform it.
A UI/UX designer and strategist passionate about design and the process behind it. Brian is a leading expert on responsive email and a strong proponent of iterative work, quality content, and designing for the future. He is currently on the UI team at DEG where he's done cross-channel design and development work (web, email, & social) for major brands including Cabela's, Helzberg Diamonds, Red Bull, GoPro, Lee Jeans & more.
Brent Walter is an Email Marketing Strategist at DEG, a full-service digital consultancy specializing in marketing, commerce, and collaboration strategies. With 3 years of email marketing experience, Brent is currently specializing in B2B digital marketing communications and marketing automation strategy. In his spare time, Brent enjoys kickball, hanging out with his dog, Guinness, and exploring new beers.
Prior to moving to the Boston area and joining HubSpot as the Head of Creative and Design, Keith started his creative career in New York, producing reality TV programs for MTV. After several years focused on developing creative for television, he made the transition to the tech space, managing all creative and branding for Transparent Language, a SaaS technology company providing language-learning software to government, defense, and enterprise level clients. In his free time, Keith blows off steam by exploring Boston, writing for HubSpot's blog, and working on freelance projects for his boutique creative agency, Bonehouse Creative.
Netted by the Webbys
Daniel Murphy started as a blogger (back when it was cool) then transitioned to email marketing (back when it was new). As Promotions Editor at DailyCandy he managed all advertorial creative, working with brands like Gap, Coca-Cola, JetBlue, and Chase. He then helped launch DailyCandy Deals (back when people thought group buying would work) before moving on to helm Netted, the daily email publication from The Webby Awards. He is not shy about geeking out over email.
Thrillist Media Group
Mark O'Neill is a technologist who has worked in the NYC tech industry since Web 1.0. For the last six years he's been CTO of Thrillist Media Group, supervising that company's growth from 150,000 to 6 million subscribers, blending and content and commerce. He holds a degree in Computer Engineering from Tufts University. He's also former bar owner & history geek who follows politics the way other people follow sports.
The world's largest assembly of email designers begins with a celebration and hard look at the power and challenges of a young profession. Though barely a decade old, it's time to cast a constructive and critical eye on a craft rife with both innovation and apologetics. The conference begins with key lessons for defining our jobs, improving ourselves, and embracing the title of Email Designer.
10:00am - 10:15am
10:15am - 11:15am
Mail as Motivator: The Power (and Intimacy) of the Inbox
Sending one email is easy. But how do you keep your voice and content fresh? How do you make sure your audience keeps taking action? If you're a trusted source, people will act on your advice. For years, Thrillist and Jackthreads have been using email to build a relationship with our members. Learn how we leverage this powerful medium to motivate our guys, by delivering the content they rely on.
11:15am - 11:45am
Looking to connect with like-minded email folks? Tack some topic stickers on your badge to indicate your areas of interest, and keep an eye out for fellow attendees who share your passion. Also, be sure to join your favorite topic table during lunch on day one.
Video is the most emotional medium there is. And it's no secret that email is an amazing way to build an engaged audience. Combine these two things and it's like your business has a superpower. I'm planning to go through how we got started with video in email, the design decisions and tech behind it, and how it's helped us and how we measure its success.
You already know all the stats about mobile email opens (you’re at a Litmus conference after all) so let’s get straight to the dirty work and talk about what you should do about it. Whether you have just a half hour or three full days, there are tactics you can embrace to make your emails awesome on mobile. We’ll cover common pitfalls, easy wins and a comprehensive “crawl, walk, run” strategy to help convince your boss (or client) that the brave new world of mobile email is worthwhile to tackle.
Twitter runs hundreds of A/B tests on small fractions of it's user base, especially on the emails it sends. Learn why you should experiment, what's the process, how do you interpret the results and how do you measure success with plenty of examples from Twitter emails!
How are the savviest marketers building strong relationships with people today? How will you make sure your emails delight people in the future? We'll take a look at several important trends enabling you to delight customers with more targeted and more relevant emails.
6:00pm - ?
You're invited to join us and celebrate the larget gathering of email geeks (and the conclusion of day one) over a cold beverage.
While email is often typecast as an antiquated tool by the press and social media pundits, the email marketing scene has never been more active. Big and small brands alike are banging on the doors of email experts to create designs that are optimized for mobile devices. Email-led startups are gaining mainstream popularity. So, what's pushing this rush to make email beautiful, not to mention everyone's channel of choice?
In this session, we'll be covering:
Ubiquity rules: The state of email design today
Why brands have recognized the value in quality email design
How design-led companies have broken email's old rules
Responsive email: Why mobile-first is the new mantra
We'd all love a data scientist on our team, but the reality is that designers, coders and marketers have to make data-driven decisions about their email campaigns. We'll walk you through how email creators can gather data, analyze it, and sell your ideas through data visualization. We'll show some of our client success stories and lessons we've learned along the way that focus on narrowing the gap between mobile and desktop engagement.
11:15am - 11:45am
Looking to connect with like-minded email folks? Tack some topic stickers on your badge to indicate your areas of interest, and keep an eye out for fellow attendees who share your passion.
11:45am - 12:15pm
Responsive Email Case Studies: "First Comes Love, Then Comes Mobile"
Engaged couples are planning their weddings on-the-go more often than not. As a result, 65% of WeddingWire's emails are opened on mobile devices. To best reach such highly mobile subscribers, WeddingWire has successfully implemented a mobile-first email strategy, featuring completely responsive emails that look pretty darn good on just about any screen size. In this session, Matt will share the strategies and tactics used to mobile optimize WeddingWire's entire email marketing program and boost their click-through rates by as much as 38%.
12:15pm - 12:45pm
Responsive Email Case Studies : "Adapting to a Multi-Device World: A Utility Company's Perspective"
How do you adapt email strategy and design to perform in the new multi-device landscape? This case study of Portland General Electric will take a look at the challenges presented by PGE’s highly mobile customer base and how creating simplified, responsive templates led to improved engagement, not just on mobile, but across the board.
Strategy - PGE’s audience and modeling content and strategy around mobile friendly design
Design - A dive into the design methods and patterns used to make PGE’s campaigns user friendly regardless of device
Results - A deeper look at how the redesign has performed, including increased engagement on mobile & desktop
Looking Forward - How can multi-device engagement be improved in the future? A look at where we see multi-device engagement heading in the coming future.
Need to get something off your chest? Get on our soapbox! Sign up for a 5-minute slot in our lunchtime "soapbox sessions," a time for you rant about WYSIWYG editors, or pitch your #TEDC14 session topic. The audience is captive, and the mic is yours! Sign up for a slot.
Our panel of experts will share their top tips for maximizing productivity, setting client expectations, executing creative briefs, building flexible and robust template systems, and making sure your production process stays on-track.
After two days of nothing but love for email we'll wrap up with a bulletproof call to action. It's time to stand up to the suits and the stooges, and while the web designers are distracted by shiny toys, we'll show the rest of the world what they can learn from email.
4:30pm - 4:45pm
Thanks & Goodbye!
Due to its central location at the intersection of Van Ness Avenue and Sutter Street, the Regency Center is easily accessible by public transportation. Muni bus lines 1, 2, 3, 4, 19, 38, 42, 47, and 49 all stop within a few blocks of the facility. For driving directions and parking recommendations, please visit the Regency Center's website at www.regencycentersf.com.
Please note that the Regency Center has multiple entrances. The Email Design Conference will be held in the Sutter Room, located at 1270 Sutter Street.
The beautiful Hotel Carlton, just down the street from the Regency Center, is welcoming our guests to San Francisco with 15% discount off of their best available rate. Great complimentary perks with our deal include WiFi throughout the hotel, morning newspapers, and a wine reception from 5:30 pm - 6:30 pm daily.
Book your discounted room online, or call Molly Anderson at +1 415-292-1183 and mention The Email Design Conference. Keep in mind that rates can increase and rooms are limited, so the sooner you book, the better!
Have any questions? Feel free to reach out to us at firstname.lastname@example.org and we'll be happy to help you out!
Litmus is an email testing and analytics tool based in Cambridge, MA. We help email designers and marketers preview their emails in more than 30 different clients and provide industry-leading analytics so they can track and optimize their campaigns. For more information visit www.litmus.com