Email Marketing Specialist at Plymouth Rock Assurance

  • Full-time
  • Woodbridge, NJ

As a leading personal lines insurer in the Northeast, we are looking for an expert to manage our email marketing strategies and lifecycle journeys through Salesforce Marketing Cloud. As the Email Marketing Specialist, your focus will be to plan, create, code, implement and analyze campaigns that support engagement, acquisition and retention among our customers and prospects. You will serve as an Administrator for Salesforce Marketing Cloud and be responsible for monitoring data quality and identifying technical solutions to optimize the company’s use of Salesforce Marketing Cloud. This individual will have a hands-on, entrepreneurial role within the in-house Enterprise Agency.

Roles/Responsibilities:

  • Own day-to-day email marketing activities including coding and building campaigns, creating data extensions and data filters, audience segmentation, template creation, form building, testing, configuration and deployment of blast, trigger and campaign journeys
  • Own the strategic plan to drive increased engagement for our newsletters, trigger and transactional email campaigns
  • Design, implement, and analyze testing strategies for improving email results
  • Design, build, launch and optimize personalized and automated campaign journeys to support engagement, remarketing and retention strategies
  • Serve as the technology expert working closely with Marketing, IT and ESP to identity and create project requirements for campaign set up, data workflow and integrations and ongoing maintenance of API/batch trigger campaigns
  • Serve as an administrator of the Salesforce Marketing Cloud platform and SME for data management, data relationships, trouble-shooting and training on new enhancements/functionality
  • Develop and monitor KPIs and reports to provide campaign performance analysis, including insights and recommendations for improving results and be responsible for success metrics
  • Ensure all emails follow best practices and are CAN-SPAM compliant
  • Own inbox placement, deliverability, content optimization and testing
  • Develop and implement list hygiene strategy
  • Improve opt-in rates for customer and blog newsletters, campaigns and triggers
  • Support the digital marketing team with new and exciting initiatives including mobile, SMS/text communications and website optimization

What You’ll Be Doing:

  • Email coding (HTML/CSS) for responsiveness and cross-browser compatibility
  • Building data extensions and data filters
  • Applying email marketing best practices for optimal targeting and reach
  • Utilizing automation platform to optimize efficiency & effectiveness of campaigns
  • Conducting A/B testing and post-campaign analysis
  • Creating communication journeys via email and mobile with Journey Builder
  • Developing business plans to leverage and optimize use of Salesforce Marketing Cloud throughout the organization including use of Journey Builder, data extensions, drip campaigns, and email personalization
  • Providing detailed analytics and insights to improve deliverability, open, click and visits to our website, blog, landing pages and digital properties
  • Upgrading our email templates using graphics, personalization and advanced features
  • Identifying opportunities for leveraging email marketing as an acquisition and retention channel, driving toward key objectives

What You Need:

  • BA/BS degree with 3+ years of hands on experience coding, developing and deploying email journeys, automations and campaigns in an ESP
  • Experience working with Salesforce Marketing Cloud including Journey Builder and Automation Studio is required
  • Proficient hands-on HTML & and inline CSS skills for email required
  • Experience supporting database set up and management
  • Strong understanding of technical integrations between ESPs and internal/external data and CRM solutions
  • Deep understanding of email principles (design, build, and segmentation) and email best practices (deliverability, A/B testing, dynamic content, campaign automation, etc.).
  • Proficiency with data analytics and reporting (Google Analytics, Adobe Analytics, Excel)
  • Strong analytical, problem solving and project management skills
  • Strong written and verbal and communication skills
  • Strong knowledge of CAN-SPAM compliancy
  • Basic knowledge of SQL a plus
  • Experience with landing page software, Photoshop, Dreamweaver a plus

Qualified for this job?

Apply here