Marketing Automation Specialist at Mentor, A Siemens Business
- Wilsonville, OR
Mentor Graphics is a global technology leader in electronic design automation software. Our software tools enable companies around the world to develop new and highly innovative electronic products faster and more cost-effectively. Our customers use our tools to push the boundaries of technology and physics in order to deliver better products in the increasingly complex world of chip, board, and system design.
The Global Support and Services (GSS) organization at Mentor, A Siemens Business is passionate about delivering service excellence to its customers. With continuing growth in our portfolio and online proposition, we have an exciting opportunity for a Marketing Automation Specialist to help drive our Support Services business.
This new role is responsible for increasing customer adoption and consumption of Support and Services across the Mentor/ Siemens portfolio, extracting maximum value and delivering targeted marketing programs in a multi-channel environment.
The successful candidate will have the ability to execute and offer best practice guidance to support a growing number of digital marketing programs and strategies and possess a track record of measurable development in their customer-focused marketing career.
Assist with the planning and implementation of digital marketing programs to targeted customer groups and segments
Use agreed targeting criteria to manage list-building and segmentation models, and use analytics to inform and prioritize those models
Set up and testing of automations and segmentations in the marketing automation platform
Monitor conversion rates and make appropriate, incremental adjustments to improve results and optimize engagement
Provide support for other areas such as form building, webinar delivery and landing page creation
Work with content / program owners to review, revise and measure content effectiveness using analytics insight against agreed metrics
Liaise with colleagues across GSS and the wider Siemens PLM enterprise to coordinate marketing activities and maximize integration leverage
Coordinate, create and deliver internal communications and marketing vehicles focused on a globally distributed inside audience
Experience in building and executing marketing programs using marketing automation systems such as Eloqua, SalesForce Marketing Cloud, and Marketo
Experience in working with analytics tools such as Omniture, including integrations with marketing tools and report building
Basic HTML/ CSS skills and best practices for building marketing assets such as landing pages and email is required. Knowledge of email client optimization, primarily for Microsoft Outlook, is a plus.
Experience in working with data and databases, including basic or better understanding of database principles and integrations.
B2B marketing expertise targeted to a highly technical, engineering-led audience
Demonstrated experience in successfully executing digital marketing programs and campaigns
Proven experience in working across a global team and building relationships with multiple stakeholders and third parties
Strong project management skills, including successful delivery of long-term project goals, working with tight deadlines, and managing with limited resources in a matrix organization
Experience in producing or being involved in translating marketing strategies and goals to program requirements and functional specifications to guide best practices throughout implementation
Excellent written and copy writing skills, especially within the context of digital marketing and web publishing
Exceptional interpersonal communication skills, as this position requires frequent communication with colleagues, partners, and customers in multiple geographies
Strong analytical skills and time management skills; ability to manage multiple priorities while delivering high-level results
The successful candidate should hold 4 year college degree (BA/BS) and have 3 - 5 years’ experience working in digital marketing; ideally this experience will have been gained in a global, high-tech B2B environment. Knowledge of PLM and EDA technologies is not essential but would be advantageous.
Mentor Graphics believes in fostering a work environment that promotes a healthy work-life balance. Our world class benefits package includes 401k matching, annual performance reviews/bonuses, education reimbursement, partially paid Medical/Dental/Vision insurance, Life, Short/Long Term Disability, and a generous time off plan. Our Wilsonville site also has the following onsite: 24/7 workout facility, full service cafeteria, child development center, basketball courts, sand volleyball, and daily exercise classes.
All qualified applicants will receive consideration for employment without regard to race, sex, sexual orientation, gender expression or identity, color, religion, national origin, disability or protected veteran status.
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