Email Marketing Coordinator - Digital Channel at Ahold Delhaize
- Quincy, MA or Salisbury, NC
Ensure successful production and execution of email, SMS, and Push campaigns to drive engagement and retention that support Banner Marketing strategies and initiatives. Responsible for producing and executing email, SMS and push campaign management process including briefing, planning, development, asset coordination and testing.
Principle Duties and Responsibilities
- Manage email, SMS and push project management process including briefing, planning, development, and asset coordination and testing.
- Set-up and deploy complex automated communications with dynamic personalized content utilizing subscriber attributes, preferences, and behavior.
- Develop campaign and account architecture documentation.
- Execution of marketing communications in adherence with internal consumer data security policies.
- Partner in the creation and coordination of new wire frame templates for email communications.
- Ensure the capture of customer preferences as it pertains to audience and campaign selection.
- 2+ years demonstrated experience with email and SMS marketing using a cloud-based platform ESP such as Salesforce Marketing Cloud or similar experience
- Experience developing segmentation strategies and mapping out customer journeys to deliver the right message throughout the customer lifecycle
- Experience coding emails with HTML/CSS (PHP and SQL a plus)
- Demonstrated understanding of web development and digital analytics
- Bachelor Degree in Marketing, IT, Business or equivalent work experience
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