Marketing Automation & Email Manager at Wealthsimple

  • Full-time
  • New York, NY

Wealthsimple is Canada's largest and fastest growing online investment manager. We make investing easy and accessible to everybody. We're working on the challenges involved in making investment understandable and easy. We feel strongly about our brand and have twice won a Webby for Best Financial Services website. You can read about our mission and our team to learn more.

We're growing fast. In under 3 years, Wealthsimple Financial Corp has gone from $0 under management to over $1 billion. We have significant funding from strategic investors that will allow us to continue building an amazing product that's competitive on a global level.

We're looking for an Marketing Automation & Email Manager to join the Wealthsimple team in New York. You will report to the Director of Marketing. This is an exciting opportunity to meaningfully contribute to an early-stage company with the momentum of a successful team and product behind you.

In this role, you will:

  • Hand-code CSS/HTML as it applies to responsive email design
  • Code emails making use of dynamic content throughout using AMPscript in ExactTarget
  • ◦Using explicit and implicit customer data to personalize the email experience
  • Make heavy use of SQL for segmentation and targeting
  • Manage email automation for content, strategy, and execution (also potential for PUSH and SMS)
  • Establish and enforce the email campaign deployment cadence rules and restrictions globally
  • Approval of all sends/automations before they are scheduled
  • Ownership of email calendar, creative briefing, testing plans, and prioritization
  • Form strong relationships across the full Wealthsimple team (product, creative, marketing, CX) to determine the best email content, creative execution, and tone
  • Weekly, monthly, long-term reporting, and provide strategic recommendations and tests based on performance
  • Improving all KPIs: open rate, deliverability, click rate, opt-out rate, conversion rate, revenue, as well as specific business goals around individual campaigns
  • Email marketing thought leadership: strong understanding of best in class email marketing and desire/ability to create a best in class program at Wealthsimple
  • Stewardship of email acquisition/lead generation:
  • Ownership of partnership marketing campaigns, performance and calendar
  • Partnership with acquisition marketing managers to determine email acquisition strategy and spend, accountability for KPIs including volume and revenue generated

Our ideal team member will have:

  • Extensive experience with ExactTarget / Salesforce marketing cloud
  • ◦journey builder
  • ◦audience builder
  • ◦automation studio
  • ◦2+ years of email development experience within a Salesforce Marketing Cloud (ExactTarget) environment
  • ◦2+ years of AMPscript experience
  • Passionate about the email industry and motivated to learn more.
  • A working knowledge of SQL and relational databases in general
  • Able to hand-code CSS/HTML as it applies to responsive email design
  • Experience on running A/B tests with a focus on conversion optimization
  • Photoshop
  • Email deliverability best practices
  • Has crafted intricate customer journeys/drip campaigns

Nice to have:

  • PUSH/SMS experience
  • Front-end development experience (a side project maybe?)
  • Copywriting

Qualified for this job?

Apply here