Anti-spam laws - location. How does this work?
Let's assume that the email marketing strategy is based on the country's anti-spam laws. So no separate opt-in required to US people, but required for UK people and the email programmes are handled differently as a result.
And here is the question:
How can you determine which country's law applies if you cannot reliably determine where the email recipient is residing? IP address is pretty unreliable. If the form has a country question and people lie, who is held accountable? Me as I am sending the email or person who has given me false information?
Thanks for any comments