Conditional Content - User-side Experience
I am working with an ESP that is introducing conditional content into their platform, however I am not sure about the execution. Therefore I was wondering how other people have experienced setting up the conditions into the template and then how your users are able to edit the template afterwards - was it user-friendly? I ask because I can set up the statements into the content areas, but my users will have to go into them to add all the content and I am concerned that they are not going to understand what they are seeing and won't be able to make edits. I know, I should have more faith in my users however the majority of them are more comfortable in Word than in email. Which is why I want to make their experience the best that I can.
My goal is to get some examples of how the user-side is presented and provide some suggestions to my ESP.
Thanks in advance!