MA2
Content Test with Same Subject Line/Preheader
We're testing out a new template/design for one of our email campaigns and we're running an A/B test with the original content vs the new design. The subject line, preheader and sender name are all the same; however, the original is having is showing noticeabley better open rates? The new template design is a slightly larger email, which is the only thought I have as to what's causing a 7% point difference in open rates.
I would love any insight or thoughts anyone else can share.
Thanks!
Is it the same audience? Being sent at the same time? Equal send splits?
Yes, it's a straight A/B split where leads are coming in and alternating which email is being sent. It is a triggered email in response to a form fill. Leads come in rather regularly throughout the day and the email is triggered.