Hello Litmus World,

As a Marketing Cloud Manager, I am exploring ways to develope more ways to bring in automation to help reduce the manual process of weekly/bi-weekly email campaigns that are always on but the inventory changes week-to-week.

I am looking for recommendations on what the standard is for creating an automated weekly email and what tools are typically used to accomplish the task.

FTP file uploads? API's? Other?

Any literature or information is greatly appreciated!