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How do I correctly map Analytics results to Email Client Settings?
I want to align the devices we render test on in Litmus with the actual email clients and devices for my database - as reported by Litmus Analytic.
Curiously, the "Mail Client" and "Mail Client Detail" reported by analytics does not map directly to the list of Email Clients available under Settings.
Why is this?
Is there a recommended mapping between the two?
The primary reason we don't provide this at the moment is because of how imperfect Email Analytics is.
The easiest example is Gmail. Due to their image caching we can only detect that the email was opened by Gmail. We can't tell if that is Gmail in Firefox or the Gmail App for iOS. So there is no 1 to 1 connection to make.
There are several other, more subtle, distinctions as well. For example, Outlook for macOS uses the same user agent as Apple Mail. We default to saying Apple Mail for those opens but again it's an imperfect match.
This is a problem we've considered and we're considering potential solutions but nothing is imminent just yet.
All makes sense, thank you.