Hello Everyone!

I just read The State of
Email Analytics
by Litmus, of course.

I thought I had a good understanding of a reengagement campaign or a re-permissioning campaign, but not when you add in other players to the mix. (lol)

My question is:

In which situations would you use each of these types of campaigns;

  1. Reengagement
  2. Re-permission
  3. Win-Back

Thanks so much!
VW