Recommendations for Tools for Cataloging and Sharing Email Campaign Testing Learnings
Hi email geeks,
My team and I are struggling to find a tool that would work for us to catalog and archieve email test learnings.
This would be for a typical optimization strategy: start with a hypothesis and then setup a control and treatment, run an A/B test, and review results. The issue we've run into is after we've run tests the learnings get lost in email inboxes and never get brought up again or shared with other teams that could benefit from the learnings.
Has anyone found a suitable tool to catalog tests or have any recommendations?
The only one I have found is called Winston Knows, but I'm concerned with the data being shared with others outside our organization.
Would appreciate any recommendations!