Have you moved away from using OFTs?
My company provides marketing OFT emails for our clients, who often don’t have their own ESP.
Those clients will send them via Outlook to their entire organization / customers (hundreds to tens of thousands).
We do run our primary marketing campaigns out of a good ESP but it doesn't quite fit this use-case.
The biggest reason OFTs have become so popular is simply because they require no infrastruture. It's easy to use it.
I'm desperately looking a safer alternative.
- Has anyone successfully persuaded their organization away from using OFTs?
- Does anyone have ideas on simple alternatives?