Email marketing is tough. Although we all strive for #NoFailMail, sometimes mistakes happen. At Litmus, we’ve been there before and we’ve talked to a lot of people who have also failed. Hard. From broken links to broken templates, embarrassing subject lines to getting stuck in the spam filter—there’s a lot that can go wrong. That’s why testing every email campaign is so important.

But even the most thorough QA process can sometimes let mistakes through, which is why having a backup plan is so important—something we wrote about in our Email Marketing Mistakes Report.

We've asked about your biggest email mistakes before, and because we've learned so much from your stories, we're revisiting the topic for our latest Community Contest. We want to hear about your biggest email fails and how you’re preventing them from happening again.

Here’s what to do

Comment below and tell us:

  • What was your biggest email fail?
  • What kind of process do you have in place for preventing fails today?
  • What are your best tips for achieving #NoFailMail?

Share your story in the comments below and you’ll be entered to win some cool prizes.

What one of you will win

One lucky person will win the following:

  • $100 Amazon gift voucher
  • 2 free months of Litmus Plus
  • A Litmus care package (t-shirts, stickers, etc.)
  • A print copy of Modern HTML Email, Second Edition by Jason Rodriguez
  • A print copy of Email Marketing Rules, Third Edition by Chad S. White

Total prize package is valued at $516.00 USD.

To enter, simply share your entry as a reply in this discussion. The contest will run from July 12, 2018 through August 2, 2018.

NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. Open to legal residents of the US and Great Britain, 18 or older as of 07/12/2018. LIMIT 1 ENTRY PER PERSON. Ends 08/02/2018. Once you submit your entry, you will only be eligible to win a prize in the Sweepstakes once the drawing is conducted. Prizes subject to availability, taxes and other restrictions. For complete details, see the Official Rules, which bind participants. Winning is dependent on a winner executing the necessary grant of license and release in accordance with the Official Rules.