
Best ESP for segmentation?
Hi all,
I work for an agency and have several email clients and currently use Campaing Monitor for the way it handles multiple clients.
However I find their segmentation frustrating.
Simple things like determining the engagement status of a subscriber is none existent without adding each campaign to a segment. And then theres the matter of relative dates inconjunction with this.
So for example if I wanted to know if someone has engaged ither by open or click in the past 12 months, it can't be done. Surely this is the BASIC level of data segmentation I should be able to after gender etc.
Could anyone recommend an ESP that does this well? I used Experian Cheetahmail in my previous job but I think it's expensive?
Any thoughts are welcome.
Thanks
James