Unsubscribe link counted in click-through rate by ESP?
I hope your day is going great!
Do you know if it is a "normal practice" to count the clicks in the unsubscribe link in the clicks total for the click-through rate?
Meaning, you have a list of all your click activity - your 'read more' or 'click here' - is your 'unsubscribe now' link also included in this? Or is it automatically removed based on the idea that particular link is not part of the overall email and should not be included in the stats of your subscribers interacting with your email? Therefore, your click-through rate would not include those numbers.
Thank you so much!