Litmus polled marketers, asking them which of the follow 10 email design trends would be the biggest in 2018:

  • Using shorter, more bite-sized email content
  • Sending more text-only emails
  • Utilizing language that’s more human
  • Adding progressive enhancements to create richer experiences where supported
  • Improving email accessibility for people with disabilities (blind, color blind, etc.)
  • Building stronger narratives and storytelling
  • Creating interactive email experiences
  • Focusing more on personalization and subscriber lifetime value
  • Scaling email build systems through templates, modules, snippets, partials, etc.
  • Increasing message variety to keep subscriber interest

Check out the results of that poll...

...then join this discussion, letting us know what you think and whether we missed a major email design trend.