What will be the biggest email design trend of 2018?
Litmus polled marketers, asking them which of the follow 10 email design trends would be the biggest in 2018:
- Using shorter, more bite-sized email content
- Sending more text-only emails
- Utilizing language that’s more human
- Adding progressive enhancements to create richer experiences where supported
- Improving email accessibility for people with disabilities (blind, color blind, etc.)
- Building stronger narratives and storytelling
- Creating interactive email experiences
- Focusing more on personalization and subscriber lifetime value
- Scaling email build systems through templates, modules, snippets, partials, etc.
- Increasing message variety to keep subscriber interest
Check out the results of that poll...
...then join this discussion, letting us know what you think and whether we missed a major email design trend.