CW4
What are your favorite must-subscribe brands?
In our 2017 State of Email Creative report, we share the top 30 brands that email marketers love. You can find that list here:
https://litmus.com/blog/30-must-subscribe-brands-the-emails-that-email-marketers-love-most-video
Are the brands with the email marketing programs you admire most on that list? Tell us your favorite brands and why you love their email marketing.
I second timbuk2, but my personal favorites are:
Everlane (fashion): minimal
Helix (mattress company): playful, colorful, very focussed CTAs
The Muse: through emails are freqently long, they are very well formatted and organized and allow you to get to relevant info quickly.
VRV: really nails being on-brand
Mapbox: simple, looks great in all the email clients, nice big product pictures
American Giant: some bold stuff with typography that reminds me of print design more than digital, big, bold, and very on-brand. Seasonally relevant marketing.
Moo: simple, eye-catching, great marketing
I like Timbuk2 personally. Sometimes they use gifs in emails and it's funny or on point.
Spotify!!
Hey, I've seen some discussion lately about B2B — any examples there?