How do I design an interesting, good looking email for a conservative, professional audience?
I am filling a marketing position and taking over a constant contact account that has some already made campaigns. They are awful and the templates provided are not exactly user friendly in any way. Does anyone have any suggestions for what kind of graphic look one should use when targeting a very professional audience? I feel like so much of what I see looks tacky; what can i do to prevent making a tacky looking email?