How do YOU quote for an email redesign?
I'm about to give a quote to a company to redesign and build their email template.
The predicament I have is showing them some ideas and reassuring them that the redesign will suit their needs.
If I say to them "The quote will be $xx.xx for 3 design options then a build for one" and they don't like the 3 designs, then what?
If I say to them "Here are 3 design options, and the build for one of them will be $xx.xx" there's a small risk they'll just take the design, or they'll say "Well you've already done the design, so why are you charging us for the design?"
The question is, how do YOU quote for redesign and build, without these risks or without only giving them 3 options which they may not like?
Hopefully I've made sense!