This Month in Community: The Fold, Future-Proofing Your Career, the Challenges of Responsive Design, and More
The Litmus Community has been buzzing this month! In case you haven’t been keeping up, here are a few highlights from this month:
Historically it’s been a regular practice to set breakpoints for your media queries in your email designs for specific devices and their screen sizes. However, with the number of devices that need to be supported, this practice is getting tougher.
In this discussion Community members dig into how they cater to the growing mobile landscape in their email designs. Elliot Ross raises a great point on where to focus your efforts for responsive design:
Focusing breakpoints on where the design needs them also means you can increase support for responsive on Desktop
Litmus’ own Kevin Mandeville talked through the whys and whats behind our decision to not use inlined CSS in the first newsletter of the year. Gmail was the last big email client to not support
<style>. Last year in September, Gmail rolled out an update to support
<style> and media queries.
It was a bold move that Community members weighed in on.
At Litmus we’re not big believers of “the fold”, but it’s a topic that comes up time and time again as email marketers look to optimize the content of their emails.
Rather than talk about “the fold” many Community members are embracing the scroll. Mark Robbins’ rant about the fold and embracing the scroll is one to read:
People do scroll, yes, but... they always have. I've been scrolling through websites and emails for years. But you need to encourage this, people don't scroll just because they can, they scroll to find out more. Entice them in with something to encourage them to seek additional content, then once people start scrolling they are more likely to continue.
Another topic that’s much-talked about in the Community—the view online/as a web page link. An element that’s been seen and used in email as a best practice. Community member Ted Goas stops to ask if they’re still necessary if the email displays properly.
What the discussion revealed was that there are plenty of reasons to still include the links:
- View online links are useful to bookmark emails
- Easy to share the link of the email on social media
- Provide the email code to anyone who’s keen to look under the hood
Do you still include the “view as a web page” link on your emails?
We all love email, but where will it be in the next five or ten years? Turns out there are a lot of different opportunities for email marketers/designers/developers to branch into to keep their career going.
The key is keeping up to date with the changing technologies around you. If you can stay relevant and up to date, you’ll have somewhere to take your career.
It’s nearly that time of year—Litmus Live speaker proposal time! Nearly. Before we open submissions we’re asking previous Litmus Live speakers how they perfected their speaker proposal and collected all their feedback in this discussion.
If you’re looking to submit a proposal this year, check out this discussion for some tips from last year’s speakers.
A big thank you to the following Community members and their amazing contributions in January:
Gordon Mcleod, Mark Robbins, Rémi Parmentier, Daniel Riggs, Charles Hall, Kristian Robinson, Ted Goas, Zoran Orak, Vic Dinovici, Veronica Williams, Jody Gibbons, Edvinas Jurgelionis, Mike Randazzo, Steven lam, Massimo Arrigoni, Kevin Binder, Ray Weisgerber, Zach Freed, Chen Qiu, Deep Thaker, M Shameer, Mike Blank, Nicholas Rowan, Jacob Voldby, Wiebke Meyer, M Papous, Elliot Ross, Leo Baake, Daniel Mul.