BW0
Salesforce (not Exact Target or Pardot) Mobile Friendly Email Design
So I'm building email templates in Salesforce, which isn't easy, I can use Custom HTML and drop in whatever I want but then it would take someone with HTML saavy to edit. What I'd like to do is make the email spongy but have a rich text field that anyone could later edit. I'm just not seeing options to do really anything on templates in Salesforce and somehow it can't send mobile friendly out of the box.
You can use Templates for the code base and Free Form Content Areas for the areas that you want editable. You'll use <custom type="content" name="your choice"> in your template where the Free Form Content Areas will go.