Email in Retail - Challenges and Innovation
Hey there email community! I'm an email designer who works specifically in retail and e-commerce. I commonly find that we have a unique set of challenges in regards to email design. For example, we have custom corporate fonts that we are not allowed to deviate from and our campaigns are highly image driven. This poses a challenge for responsive design and selectable type. Currently we do an adaptive process, swapping from desktop to mobile versions, but this is something I'm working to change.
I know there are other brands out there that face similar challenges and I would love to know how others have become innovative within these guardrails. SO, let's talk retail. :D