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Aggregating Recipient Data
I would love to see some aggregated reporting in Litmus based on data for all our campaigns, or a selected set of campaigns, based on tags, time range, or both. Here are some things I’d love to see:
- Overall Email Client Report – Big picture numbers on the e-mail clients our recipients are using and how those numbers are trending over time. Also, how our desktop, mobile and webmail numbers are trending over time. Easier to determine which e-mail clients we should be focusing on supporting.
- Engagement Report – Are we headed in the right direction, with increased engagement, over time? Which e-mails have been our most engaging?
- Recipient Statistics – Overall statistics for our individual recipients, like how engaged they are over time, what percentage of e-mails they open on mobile, desktop and webmail, what time they open on average. Useful for remarketing, up-sell, app launches, refining the time of our sends, and, when tied back to other data, determining whether our e-mails are resonating with the right recipients.
Any thoughts on this?
Hi Osman! This feedback is great and we love that you've put so much thought into it. Would you mind putting your feedback into an email to hello@litmus.com? That's the best way of getting in touch with us here at Litmus with your feedback.
Thanks, Jaina! I've submitted this to the hello@litmus.com address. : )