CW2
Must-Subscribe Brands: Which brands do you think do email marketing best?
We asked more than 900 email marketers which brands they thought had the most inspiring email marketing programs. We shared their top 25 picks—which include Amazon, Apple, InVision, Uber, and FitBit—in our 2016 State of Email Design. https://litmus.com/blog/2016-state-of-email-design-how-marketers-go-from-inspiration-to-email-design-to-landing-page-ebook
Did they neglect any of your favorite, must-subscribe brands? Tell us which brands you think do email marketing best and why.
Hi Chad,
I love Agoda's emails. I always open them and check what new offers and discounts they have for me. It is also tailored to the last booking I made, which lets me know that Agoda keeps track of the places I like to go to.
Their email design is simple, and It doesn't feel like it's bombarded with photos of places and hotels I can visit.
The subject line is also catchy, which makes me open the emails and not straight-out delete them. Being in the email marketing industry myself, I like to subscribe to various brands and company newsletters, but find myself partial to simple emails with catchy and engaging headings.
People get too many emails and may not be very patient with going through each and every one of them. So a minimalist approach is best.
Chubbies
True Lemon
Readers.com
Hotels.com
Moosejaw
Mostly because I like their design or have an unique brand story.
Chubbies for example uses different very Sent Names for each email but is still very recognizable in my inbox.
Apen, I'll confess that Chubbies makes me pretty nervous. Their tactics have clearly generated some superfans, but I wonder if they're simultaneously alienating less devote fans. How they change their sender name all the time is particularly worrisome to me. I understand that this randomness is becoming their brand, but imagine a brand that changes the logo on their store every day. It's hard for me not to see the sender name as the analog for a store banner.
In terms of emails with a sense of humor, I much prefer Moosejaw, as you mentioned, as well as ThinkGeek.