CH15
Email standards. Finally. Let’s Do This.
This is a call for participation.
You are all intimately familliar with the lack of standards in email clients, and the resulting constraints and library of hacks. This community has an opportunity to take domain expertise back to the vendors in the form of specifications.
Within the last few days, the mailing list for the W3C HTML for email community group has been blowing up with a highly energized group of willing participants in crafting definitive email standards.
Please join this movement. Volunteer. Meet. Discuss. Draft. Publish.
I am so on board with this! Have any of you heard from/participated in the S.A.M.E. movement from EEC from years back? That was a movement specifically from within our niche better (per Jerry's comment), and had a LOT of the vendors who control metrics participating. I wonder if this is something that should engage a lot of those who signed this agreement?
https://emailexperience.org/email-resources/email-research-and-projects/support-adoption-of-metrics-for-email-project/
A standards organization with a pay wall??
Yeah, boo: http://redpillemail.com/eec/standardizedmetrics.pdf
I am a non-member subscriber of the EEC. I had not heard this. It appears to have no updates since June 2010. The participants then were:
Measurement Accuracy Roundtable Leadership:
Luke Glasner, Glasner Consulting, Roundtable Co-Chair
John Caldwell, Red Pill Email, Roundtable Co-Chair
Stephanie Miller, Return Path; Vice Chair, Email Experience Council - DMA
Loren McDonald, Silverpop, Former Co-Chair
David Daniels, The Relevancy Group, Former Co-Chair
Measurement Accuracy Roundtable Contributors:
Adam Covati, Argyle Social
Kelly Dedman, Experian CheetahMail
Jerry Doyle, Prospectiv
Tanya Hide, Yesmail
Jeff Mills, eROI
Colleen Petitt, Merkle
Landon Ray, SendPepper/OfficeAutopilot
Peter Roebuck, All Web Email
Brent Shroyer, Listrak
David Sparks, Prospectiv
Morgan Stewart, ExactTarget
Jeremy Swift, BlueHornet
Fred Tabsharani, Port25
Michael Thompson, ClickSquared
Chris Wheeler, Bronto Software
I have not cross checked this list with the W3C group members.
If anyone here on the Litmus Community would like to reach out it would be much appreciated.
For those unfamiliar with W3C Community Group, you can read recent discussions here.
Funny, I thought I'd stumbled upon it randomly. I signed up but it feels dead. Where should we start?
Oh yay, I just checked and it's kicking!
Indeed! This is definitely needed. Thanks Charles.
It's about time, thanks for the heads up
The initiative sounds great but to address the elephant in the room - how would this impact our niche? By niche, I am referring to the small and weird corner of the web world called Email Marketing. If we get all the email clients to adhere to these standards then coding emails will become easy. BTW, good luck getting MS on board - they took decades to make IE not suck.
Just my $.02.
Outlook here, I want to be part of this discussion. We are not defined by our past.
Thank you so much. Glad to have you. Your fireside chat was quite genuine and reassuring.
I have reached out to various Microsoft employees.
Signed up for it...
Please contribute to the official Wiki on GitHub.
I have challenged the group to draft compatibility tables and testing criteria by the end of 2016.