Okay, so jump links. I hate them so much. Usually we discourage a client from using them. Campaign Monitor's article is great but way out of date. Outlook 2016 for Mac won't deal with links that don't use http://. I think most of us know this.

But we have a few clients who insist on jump links. And for the most part they work...but a lot of times they don't. We use ET (SFMC) for most of our emails. This is important because ET uses a fake attribute alias for link tracking.

You're not supposed to use alias on anything that doesn't have an http:// but a few of our devs have just been copy and pasting our link snippets regardless. What we found is that jump anchors with alias worked in Outlook 2013 but those without alias did not work.

The short of it is that it can be any fake attribute. So jumpthis="gohere" will work as well. Here's the code:

<a href="#ImportantSafetyInformation" alias="Important Safety Information - Top" style="color:#0099cc; text-decoration:underline;"><strong>Important Safety Information</strong></a>

 <td id="ImportantSafetyInformation" align="left" valign="top" style="font-family:Arial, Helvetica, sans-serif; font-size:14px; mso-line-height-rule:exactly; line-height:18px; color:#000001; padding:0 0 6px 26px;"><a href="ImportantSafetyInformation" name="ImportantSafetyInformation" jumpthis="ImportantSafetyInformation" style="color:#0099cc; text-decoration: none;"><strong>IMPORTANT SAFETY INFORMATION</strong></a></td>

Remove the jumpthis="ImportantSafetyInformation" and the link did not work in Outlook 2013.