What will it mean when people can remove the iOS Mail app?
You may have seen this on Product Hunt last night, a leaked screenshot of Apple Mail on the app store:
Someone then dropped a link to Apple announcing the ability to delete iOS 'stock' apps:
Going to be really interesting to see whether this prompts more users to jump to other mail apps, and whether we'll see more mail apps. Just made out lives harder?
Android Mail v Android other mail apps it may hint at how this might pan out.
The "50% rule" when pitching interactive email ideas has always been a good line, but if this falls dramatically perhaps heavily interactive ideas wont be worth the investment..?
Too soon to know I guess, roll on September's client usage figures...