I am having an issue with a personalization tag I have in an email. Its %%Purl%% and is inside a ahref tag. It matches a column in my CSV spreadsheet entitled Purl, and there is a unique link for each subscriber. Its so I can send out a survey to 10k people and all will have a unique link.

Is there something wrong with the code here:

<a href=%%Purl%% style="text-decoration:none; font-family:Arial,Verdana,sans-serif; color:#ffffff; font-size:13px; text-transform:uppercase;"  target="_blank">Take our quick survey >></a> 

Its a button which then has the personalization tag in. When I send this through Exact Target it doesn't open the survey.

If anyone has a clue that would help. I have a profile attribute in Exact Target entitled Purl so don't understand why it isn't working.