There is a never-ending battle between social media & email advocates, and I feel like the fight about whether one or the other is the 'better' medium often makes people forget that there are SO many opportunities of combining the two!

  • collecting email addresses via social
  • promoting social sharing via email
  • using social media streams as dynamic content within an email
  • and so much more...

Here at Litmus, we love combining social and email, even though things not always work smoothly (here's how our live twitter feed email imploded).

Now I'm curious:
Have you ever experimented with combining social media and email? Did it work? What did you learn?