Data on CTA button copy length?
Does anyone have data on successful / unsuccessful buttons they've used in emails? I've been getting a handful of requests to use specific buttons like, "Read the Case Study Now" "Take Our Cloud Adoption Survey" "View the Infographic Now".
In my opinion, these buttons should be between 2-4 words and not so specific — especially within an email. If the buttons are specific, then it would be quite repetitive. I could see if it was on the web and there was an image with no text and just a button below the image, then it would make sense to have a more specific CTA.
I'm curious about your experience(s). If you are willing to share any data, I'd appreciate your insight!